Global Video Streaming Software Market Assessment, By Streaming Type [Live Video Streaming Software, Video-on-Demand, Others], By Deployment Mode [Cloud-Based, On-Premises], By Company Size [Large Enterprises, Small and Medium-Sized Enterprises], By Industry [Banking, Financial Services and Insurance, Healthcare, Education, Media and Entertainment, Others], By Region, Opportunities and Forecast, 2017-2031F

Global video streaming software market is projected to witness a CAGR of 16.85% during the forecast period 2024-2031, growing from USD 16.18 billion in 2023 to USD 56.24 billion in 2031.  

The video streaming software market is witnessing growth due to various factors such as the increasing demand for entertainment, education, and corporate environments, owing to advancements in cloud computing technologies as it is scalable, reliable, and promptly offers low latency streaming solutions. Cloud-based platforms enable broadcasters to stream high-quality video feeds of live events in sports, such as virtualization helps FIFA, Formula 1, ICC Cricket, and others utilize resources to full capacity. Furthermore, technology enhancements for Content Delivery Networks (CDNs), video encoding, and transcoding support the number of data volumes and enable seamless viewer experiences among different device types. Leading services like Netflix, Amazon Prime Video, and Disney+ use the cloud to dynamically adjust video quality according to bandwidth and internet speed, thus enhancing customer experience. All these factors contribute to the adoption of streaming services, thereby promoting the growth of the global video streaming software market.

For instance, in June 2023, Wowza Media Systems, LLC integrated the Advanced Micro Devices (AMD) Alveo U30 Media Accelerator Card into its Wowza Streaming Engine, providing environmentally friendly, high-density live streaming with reduced server strain and lower costs for customers.

Rising Internet Penetration and High-Speed Connectivity Driving Growth in Market

The video streaming software market is witnessing growth owing to the rising internet penetration and high connectivity speed. According to the International Telecommunication Union till 2023, around 67% of the global population had access to the Internet, while there is a gradual increase in Internet usage across all regions. The high-income countries have reached 93% in terms of internet penetration, while the lower-income regions of Africa and Asia-Pacific are swiftly moving upwards at 37% and 66%, in 2023 respectively. Increasing access to the internet will further facilitate the wider adoption of video streaming services, as more users will be able to watch video content seamlessly. The increasing trend of high-speed connectivity can ensure higher quality streams with minimum buffering and an enhanced user experience, thereby driving the expansion of the video streaming software market in the forecasted period.

For example, in September 2024, Haivision Systems Inc. launched Haivision StreamHub with MoJoPro on AWS Marketplace, offering journalists and broadcasters a mobile solution for live coverage of events via 4G and 5G networks using smartphones.

Internet Advertising Fueling the Video Streaming Software Market

The rise of internet advertising is driving the video streaming software market, and an increase in its target and data-driven advertisements has been observed. As per Dentsu, global ad spending is forecasted to grow by around 5% until 2024, with 59.6% of that going to digital advertising. These are particularly strong in retail media and paid social arenas where the streaming platforms dominate. Netflix, Hulu, and YouTube are introducing revenue models by offering appropriately placed ads, paid social and retail media advertising allows streaming platforms to serve more relevant ads, attracting advertisers and increasing their revenue. This increases demand for advanced video streaming software that manages ads, monitors performance, and seamlessly delivers content, thereby driving overall video streaming software market growth.

For example, in April 2024, Wowza Media Systems, LLC expanded its video-on-demand capabilities, allowing broadcasters, digital publishers, and organizations to engage, grow, and monetize audiences through scalable, secure video streaming solutions across various deployment formats.

Government Initiatives Acting as a Catalyst

Favorable government initiatives improve the digital infrastructure and act as one of the major factors in the growth of the video streaming software market. For instance, India's Digital India Initiative focuses on improving internet connectivity and thus promotes more digital services, allowing video streaming platforms to grow. The European Union's Digital Single Market Strategy facilitates cross-border access to digital content and thereby promotes a more competitive environment for streaming services. The National Broadband Plan in the United States has a goal of expansion in high-speed internet access, even in less-endowed areas, thus rounding up the reach and adoption of services provided by streamers. Altogether, these moves drive video streaming software market growth with the improvement of accessibility, provoking competition, and expanding user bases, hence fostering the overall development of the technologies and services of video streaming.

For example, in June 2024, the European Commission granted USD 10.16 million to support cross-border European Union news coverage through digital and audio formats. This initiative boosts video streaming content, enhancing independent, multilingual digital reporting across the European Union, and fostering accessibility for citizens.

Media and Entertainment Leading in Video Streaming Software Market

The media and entertainment industry acts as a catalyst to enhance the video streaming software market. Major over-the-top (OTTs) platforms such as Netflix, Disney+, and Amazon Prime Video are focused on investing billions of dollars in original and exclusive content that appeals to subscribers and retains their subscriptions. The quality programming by players in the OTT industry fuels user engagement as well as growth in the video streaming software market. Innovations such as high-definition video and personalized recommendations of content in streaming technology. Therefore, the media and entertainment industry contribute significantly towards establishing high standards both in content and user experience for the evolution and growth of the video streaming software market.

North America Dominates Video Streaming Software Market Share

North America is dominating the video streaming software market with major video streaming platforms like Netflix, Hulu, and Amazon Prime Video, driving innovations and setting new standards. Strong broadband infrastructure in North America supports high-definition and 4K streaming, giving the region a competitive edge in the industry by providing excellent user experience. Substantial investments in original content and exclusive partnerships by companies are attracting large audiences and subscriptions. Continuous technological advancements, driven by the competitive landscape, along with a diverse range of content options, further contributes to North America dominance in the global video streaming software market. This combination of technological leadership, together with high consumer engagement and content innovation, propels the leading position for North America.

For instance, in July 2024, Haivision Systems Inc. launched the latest version of Kraken, a real-time video processing platform for Intelligence, Surveillance, and Reconnaissance (ISR) applications, optimizing video and Key-Length-Value (KLV) metadata transmission for secure, mission-critical defense workflows across any network.

Download Free Sample Report

Future Market Scenario (2024 – 2031F)

• Video streaming is set to increase due to the improvement of broadband globally, and available localized content.
• Advanced technologies like augmented reality (AR) and virtual reality (VR) will be integrated into the streaming platforms for a unique, immersive watching experience
• AI-powered algorithms will curate and refine content recommendations, making them increasingly engaging and satisfactory to the users.
• AI-powered algorithms will curate and refine content recommendations, making them increasingly engaging and satisfactory to the users.
• AI-driven algorithms will refine content recommendations, enhancing user engagement and satisfaction.
• The providers will further make bundled entertainment packages with other streaming services.

Report Scope

“Video Streaming Software Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global video streaming software market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 16.85% between 2024 and 2031
Revenue Forecast in 2031	USD 56.24 billion
Segments Covered	Streaming Type, Deployment Mode, Company Size, Industry
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	Akamai Technologies, Inc., Brightcove Inc., Dacast Inc., Enghouse System Limited, Haivision Systems Inc., International Business Machines Corp., Kaltura Inc., Panopto, Inc., Vimeo Holdings, Inc., Wowza Media Systems, LLC
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global video streaming software market has been segmented into the following categories: 

• By Streaming Type
  • Live Video Streaming Software
  • Video-on-Demand (VoD)
  • Others
• By Deployment Mode
  • Cloud-Based
  • On-Premises
• By Company Size
  • Large Enterprises (>1000 Employees)
  • Small and Medium-Sized Enterprises (SMEs) (< 1000 Employees)
• By Industry
  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare
  • Education
  • Media and Entertainment
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The video streaming software market is extremely competitive, wherein a few key players dominate the trend and innovation in the market. Companies are making huge investments in advanced technologies to enhance the user experience, such as HD streaming, recommended videos through data analysis, and interactive features. The outlook for the video streaming software market is positive and will continue to grow due to increased internet access penetration and people's increasing demand for varied content. The expansion of streaming services into new geographic regions, integration with augmented and virtual reality platforms, and offering bundles with other services is further propelling the market growth. Additionally, emerging regulatory environments and changing consumer preferences will have an impact on market dynamics that shape the future direction of the sector.

In June 2024, Panopto, Inc. introduced Panopto Access AI and Panopto Knowledge Insights to enhance learner engagement and outcomes through personalized AI-driven video content, supporting higher education and workforce training globally.

In February 2023, Enghouse System Limited acquired Qumu Corporation, a top video streaming platform, boosting its video communications capabilities and expanding its market presence. This move underscores Enghouse's dedication to innovative solutions.

Key Players Operating in Global Video Streaming Software Market are:

• Akamai Technologies, Inc.
• Brightcove Inc.
• Dacast Inc.
• Enghouse System Limited
• Haivision Systems Inc.
• International Business Machines Corp.
• Kaltura Inc.
• Panopto, Inc.
• Vimeo Holdings, Inc.
• Wowza Media Systems, LLC

Markets and Data’s reports answer the following questions:

• What is the current and future market size of the product/service in question globally or specific to different countries?
• How are the markets divided into different product/service segments and the market size and growth of each segment?
• What is the market potential of different product segments and their investment case?
• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
• What is the business environment and regulatory landscape specific to the product/service?

If you can't find what you're searching for or have any custom requirements for global video streaming software market, you may approach our team at info@marketsandata.com