Global Penetration Testing Market Assessment, By Component [Solution, Services], By Deployment Mode [On-Premises, Cloud Based], By Type [Internal and External Network Penetration Testing, Wireless Penetration Testing, Web Application Testing, Mobile Application Testing, Cloud Penetration Testing, Social Engineering, Others], By Company Size [Large Enterprises, Small and Medium Enterprises], By End-user Industry [Banking, Financial Services and Insurance, Retail and E-Commerce, IT and ITeS, Telecommunication, Manufacturing, Education, Others], By Region, Opportunities and Forecast, 2018-2032F

Global penetration testing market is projected to witness a CAGR of 14.70% during the forecast period 2025-2032, growing from USD 2.51 billion in 2024 to USD 7.52 billion in 2032.

The penetration testing market is experiencing growth due to advanced cybersecurity technologies, such as AI and automation. IBM Corporation reported that security AI and automation have helped minimize breach costs, saving around USD 2.2 million for breaching. Organizations are focusing on conducting proactive security assessments to identify vulnerabilities before cyber threats exploit them. Penetration testing simulates real attacks to tackle the challenges, and companies can analyze security posture while effectively addressing weaknesses. The increasing rate of data breaches and cyberattacks has increased awareness among businesses about improving robust security practices.

Furthermore, regulatory compliance requirements are becoming strict, driving organizations to consider regular penetration tests to adhere to industry standards. Also, the increasing adoption of cloud services and the Internet of Things (IoT) introduce new vulnerability assessments with increasing complexity. Remote work and digital transformation initiatives have also increased the attack surface, and therefore, penetration testing has become an integral part of any organization's cybersecurity strategy. Demand for penetration testing services is likely to grow as a critical role in these assessments by protecting sensitive information and maintaining trust with customers as companies prioritize cybersecurity investments. Hence, the development of cybersecurity promotes a more proactive and resilient future in the penetration testing market.

For example, in November 2024, CrowdStrike Holdings, Inc. launched AI Red Team Services to enhance security for AI systems. These services proactively identify vulnerabilities, helping organizations defend against emerging threats like model tampering and data poisoning.

Emergence of the Internet of Things Drives Growth in the Penetration Testing Market

IoT device development considerably drives penetration testing growth as more organizations embrace IoT technology, allowing cybercriminals to exploit new vulnerabilities. These devices lack robust security measures, making them the most appealing targets for attacks. Penetration testing also assists organizations in identifying and repairing these vulnerabilities before exploitation. This proactive approach is crucial in preserving sensitive data and maintaining integrity in connected systems. Additionally, regulatory bodies are working to advance security standards in IoT devices. This would require firms to undertake more frequent penetration testing by the required compliance standards, and with pressure from both regulatory enforcement and the growing realization of cyber threats using IoT devices, businesses become interested in keeping their systems secure through security assessments. This makes the penetration testing market grow as organizations must develop effective security strategies and ensure that their networks are protected and that their customers' trust in their systems is secured.

For example, in August 2024, Veracode, Inc. unveiled innovations to tackle security debt, revealing that developers prioritize low-severity flaws over critical ones. As IoT devices proliferate, these advancements aim to help organizations effectively manage application risks and enhance penetration testing efforts across their attack surfaces. 

Digital Transformation Boosts the Penetration Testing Market

The penetration testing market is growing rapidly due to digital transformation across various sectors as organizations adopt new technologies like cloud computing and mobile applications. This complexity releases the potential for security vulnerabilities, making effective cybersecurity measures necessary. Digital transformation increases operational efficiency and innovation as well as expands the attack surface for cyber threats. It has made organizations highly aware of the risks associated with these technologies and increased the focus on security assessments to protect their digital assets. Penetration testing simulates real-world attacks, allowing the firms to identify weaknesses in systems and proactively address them. The regulations are forcing many industries to obligate regular penetration testing to make them adhere to these standards with increasing regulatory requirements for data protection and cybersecurity. Hence promoting the demand for these services in the penetration testing market in the forecasted period.

For example, in September 2024, Rapid7, Inc. launched Vector Command, a continuous red teaming service to enhance security amid digital transformation. This proactive solution helps organizations assess their external attack surfaces, validate vulnerabilities, and mitigate risks in an increasingly complex cyber threat landscape. 

Government Initiatives Fuel Penetration Testing Market Growth

Government initiatives, such as the National Institute of Standards and Technology (NIST) Cybersecurity Framework (CSF) and the European Union General Data Protection Regulation (GDPR), are driving revenue growth in the penetration testing market. The NIST CSF advises organizations to adopt a systematic approach to cybersecurity, including conducting regular security assessments and penetration testing. This recommendation encourages businesses to invest in penetration testing services to detect and address weaknesses, thus raising the demand for such services. Similarly, the GDPR compels companies to conduct penetration testing through regular security assessments to ensure compliance and protect sensitive personal data. The potential for substantial fines for non-compliance further incentivizes organizations to prioritize penetration testing.

For example, in March 2023, the United States Administration's National Cybersecurity Strategy emphasized robust cybersecurity measures, driving demand for penetration testing services as organizations seek to secure digital infrastructures amid increasing cyber threats and reliance on technology.

Banking, Financial Services, and Insurance Industry Dominates the Penetration Testing Market

The banking, financial services, and insurance (BFSI) sector is a significant driver of the penetration testing market, as it requires robust cybersecurity measures to protect sensitive financial data. It deals with enormously sensitive financial data, which makes it a prime target for cyberattacks. Regulatory bodies strictly advise financial institutions to perform penetration testing and other regular security assessments. These assessments identify potential vulnerabilities in systems and applications, which ensure that threats are mitigated before they can be executed. Additionally, digital banking and online financial services have increased the surface of attacks that require security strategies. Therefore, BFSI organizations ensure their systems are secure as they adopt newer technologies like mobile banking and cloud services. The growing concern for cybersecurity in the BFSI sector is driving the demand for penetration testing services, thus making it a leading market for penetration testing.  

North America Holds a Major Share in the Global Penetration Testing Market

North America leads the penetration testing market with numerous technology-driven companies that consider cybersecurity to be a prime necessity. These organizations understand that penetration testing can help identify vulnerabilities to safeguard sensitive data and retain customer trust with the increasing frequency of cyberattacks. North America has a well-established regulatory environment that strictly enforces compliance with cybersecurity standards. The Sarbanes-Oxley Act and the Health Insurance Portability and Accountability Act (HIPAA) provide regulations that require organizations to conduct regular security assessments, including penetration testing. Additionally, North America possesses a skilled cybersecurity workforce, with many educational institutions and training programs offering continuous advancement in its penetration testing methodologies and technologies. Also, growing awareness of cybersecurity risks by businesses and consumers is fueling investment in security solutions, further propelling the penetration testing market in North America.

For instance, in August 2024, BreachLock, Inc. unveiled its Penetration Testing as a Service (PaaS), offering new features like Attack Path Validation and Mapping, promoting innovations and growth in the penetration testing market.

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Future Market Scenario (2025-2032F)

• The penetration testing market is likely to see the emergence of automated tools and solution that can support organizations to conduct assessments more efficiently, leading to faster vulnerability identification and reduced costs.
• The penetration testing services may increasingly incorporate artificial intelligence and machine learning, which can enhance threat detection and analysis, thereby facilitating more sophisticated testing that appropriately adapts to evolving cyber threats.
• National governments may enforce strict guidelines that mandate regular penetration tests across different sectors as cyber threats increase.
• Penetration testing is likely to shift with unique vulnerabilities in environments associated with the cloud with the rise of cloud-based services fostering increased demand for testing services designed specifically for cloud security.

Report Scope

“Penetration Testing Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the global penetration testing market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032
Projected Growth Rate	CAGR of 14.70% between 2025 and 2032
Revenue Forecast in 2032	USD 7.52 billion
Segments Covered	Component, Deployment Mode, Type, Company Size, End-User Industry
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	Acunetix (Invicti Security), BreachLock Inc., Checkmarx Ltd. (Hellman & Friedman LLC), Clavax, CrowdStrike, Inc., International Business Machines Corp., Rapid7, Inc., Secureworks Inc., Synopsys Inc., Veracode, Inc.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global penetration testing market has been segmented into the following categories: 

• By Component
  • Solution
  • Services
• By Deployment Mode
  • On-Premises
  • Cloud Based
• By Type
  • Internal and External Network Penetration Testing
  • Wireless Penetration Testing
  • Web Application Testing
  • Mobile Application Testing
  • Cloud Penetration Testing
  • Social Engineering
  • Others
• By Company Size
  • Large Enterprises (>1000 Employees)
  • Small and Medium Enterprises (SMEs) (<1000 Employees)
• By End-User Industry
  • Banking, Financial Services and Insurance (BFSI)
  • Retail and E-commerce
  • IT and ITeS
  • Telecommunication
  • Manufacturing
  • Education
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The cybersecurity landscape is increasingly shaped by leaders focusing on innovative solutions to address emerging threats, particularly in penetration testing, attack surface management, and application security. Continuous innovation drives the adoption of newer technologies that enhance security measurements and streamline deployment processes. A significant trend is the automation of features, which provides real-time insight into vulnerability and attack trends. The capability enables security teams to proactively identify and respond effectively. Collaboration with cloud service providers is also essential as it helps organizations streamline vulnerability management and respond quickly to security incidents. Also, the growth of AI is driving innovation in industry-specific services that evaluate and protect AI systems against unique threats, including model tampering and data poisoning. They focus on proactive defensive strategies, real-world attack simulations, and comprehensive security validation to further enhance resilience and promote growth in the penetration testing market in the forecasted period.  

In October 2024, Check Point Software Technologies Ltd. acquired Cyberint Technologies Ltd., enhancing its Infinity Platform with advanced external risk management solutions, including penetration testing capabilities, to better protect organizations from evolving cyber threats.

In December 2023, Chubb Limited partnered with NetSPI, Inc. to enhance cyber protection for the United States and Canadian policyholders, offering advanced penetration testing and attack surface management solutions to identify vulnerabilities and strengthen security proactively.

Key Players Operating in Global Penetration Testing Market are:

• Acunetix (Invicti Security)
• BreachLock Inc.
• Checkmarx Ltd. (Hellman & Friedman LLC)
• Clavax
• CrowdStrike, Inc.
• International Business Machines Corp.
• Rapid7, Inc.
• Secureworks Inc.
• Synopsys Inc.
• Veracode, Inc.

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