Global Mobility as a Service Market Assessment, By Service Type [Public Transit, Ride-Hailing and Ride-Sharing, Bike/Scooter-Sharing, Car-Sharing, Taxi Services, Others], By Application Platform [App, Web Portals, In-Vehicle Systems], By Business Model [Business-to-Business, Business-to-Consumer, Peer-to-Peer], By Payment Mode [Subscription-Based and Pay-as-You-Go], By Region, Opportunities and Forecast, 2018-2032F

Global Mobility as a Service (MaaS) market is projected to witness a CAGR of 27.26% during the forecast period 2024-2032F, growing from USD 188.64 billion in 2024 to USD 1298.01 billion in 2032 owing to the growing urbanization and population density worldwide. According to the Department of Economic and Social Affairs at the United Nations, 55% of the world's population currently lives in urban areas. The department estimated that this proportion is expected to rise to 68% by 2050. Projections indicate that the gradual shift of the population from rural to urban areas combined with overall global population growth is anticipated to result in an additional 2.5 billion people residing in urban areas by 2050. Furthermore, approximately 90% of this increase is expected to occur in Asia and Africa, as per the new data sets from the United Nations.

Therefore, with the growing size of the city and population, traditional transportation systems are straining, causing congestion, pollution, and inefficiency thereby driving the growth of the Mobility as a Service (MaaS) market globally. Mobility as a Service (MaaS) offers a sustainable solution by integrating various transport modes such as public transit ride-hailing, bike-sharing, and micro-mobility under a single, user-friendly platform. Additionally, mobility as a service enables seamless connectivity which reduces the usage of private vehicles, thereby rectifying traffic congestion and carbon emissions issues worldwide.

Advancements in Technology Drive the Global Mobility as a Service Market

Advancements in 4G/5G technologies and the increasing smartphone penetration are the major catalysts for the growth of the global mobility as a service (MaaS) market. Such technology forms the essential framework for operational connectivity with real-time data sharing and user-friendly performance enabling MaaS platform success. Also, the fast network connections provided by 4G and 5G enable users to get real-time directions while planning their routes precisely and instantly receiving traffic updates for making better travel decisions.

According to GSMA Advisory Services Ltd., over 60 countries worldwide have adopted 5G connections by the end of 2023, while other countries plan to implement this technology in the coming years.  Also, as per the GSMA 5G Index Score, Kuwait, located in the Middle East & North Africa region, achieved the highest 5G Index Score of 67.02 in the third quarter of 2024 while Nigeria, within the Sub-Saharan Africa region, recorded a significantly lower index score of 17.50 for the same period.

Furthermore, as per Priori Data, the number of smartphone users has reached approximately 4.88 billion globally, representing about 60.42% of the global population. Therefore, Markets and Data anticipate that as 5G networks continue to roll out along with the launch of advanced mobile devices, the capabilities of MaaS are expected to improve further, by offering faster response times, enhanced user experiences, and support for emerging technologies like Internet of Things (IoT) and artificial intelligence (AI), thereby accelerating market growth.

Government Initiatives Play a Major Role in Driving Global Mobility as a Service Market

Global mobility as a service (MaaS) market is experiencing steady growth due to the growing recognition of sustainable, efficient, and integrated transportation solutions by government authorities worldwide. Governments worldwide are actively promoting mobility as a service through different policies, funding, and partnerships to reduce traffic congestion, lower carbon emissions, and enhance urban mobility. Also, many countries are investing in smart city projects integrating mobility as a service platform with public transit, bike-sharing, and ride-hailing services, creating a seamless travel experience for users.

For instance, in October 2024, the Connecticut Department of Transportation (CTDOT), a state agency in the United States of America launched a new Tap & Ride pilot program, allowing customers to pay for their bus fare by tapping Visa or Mastercard branded as debit card, credit card or mobile wallet at contactless payment readers on River Valley Transit and CTtransit Meriden Division buses. CTDOT further indicated that the project marks a major contribution toward modernizing public transportation in Connecticut by providing a seamless and secure way along with no downloads or signups necessary for customers to quickly pay while boarding the bus in selected service areas.

The Ride-Hailing and Ride-Sharing Segment Dominate Global Mobility as a Service Market

The growing demand for flexible and on-demand transportation solutions is driving the growth of the ride-hailing and ride-sharing segment, thereby adding value to the global mobility as a service (MaaS) market. Urban mobility has been revolutionized due to services such as Uber and Lyft, which provide convenient, affordable, and efficient alternatives to traditional taxis and private car ownership. These platforms seamlessly integrate with the mobility as a service (MaaS) ecosystem, allowing customers to combine ride-hailing with other transport modes such as public transit, bike-sharing, or micro-mobility options and enable a smooth complete door-to-door travel experience.

Further, the popularity of the ride-hailing and ride-sharing segment is anticipated to rise with the growing advancements in smartphone technology, global positioning system (GPS), and real-time data processing, enabling quick bookings, dynamic routing, and transparent pricing. Furthermore, Markets and Data estimate that as urbanization and digital transformation continue to shape transportation needs, the ride-hailing and ride-sharing segment is expected to maintain its significant share in the global mobility as a service (MaaS) market, driving innovation and meeting the evolving needs of future commuters.

APAC Region Holds Considerable Share of the Global MaaS Market

The Asia Pacific (APAC) region holds a significant share of the global mobility as a service (MaaS) market due to the rapid urbanization and population growth in developing countries such as China and India, also, developed countries such as Japan have created an increasing demand for efficient and sustainable transportation solutions. Governments of different countries in the Asia Pacific are taking various initiatives to promote the adoption of sustainable and efficient transportation solutions by prioritizing investments in smart city projects. Furthermore, many countries are forging innovation within the transportation system driving the mobility as a service (MaaS) market in Asia Pacific.

For instance, in July 2024, after an 11-month pilot phase, Seoul incorporated autonomous buses into its public transportation network which cost the same fare as standard buses on the network and travels at five locations every 15 minutes on a 2.6km route around the key tourist spots between Gyeongbokgung Palace, Cheongwadae and the Gyeongbokgung Station in the capital city of South Korea. Additionally, South Korea’s capital city, Seoul, has installed a V2X system for its public transport to intelligently get alerts for drivers of possible pedestrian collisions, school, and silver zones, as well as road and weather conditions warnings.

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Future Market Scenario (2025 – 2032F)

• The growing urbanization and population density worldwide are expected to drive global mobility as a service (MaaS) market as traditional transportation systems are straining, causing congestion, pollution, and inefficiency.
• Advancement in 4G/5G technology and the growing smartphone penetration are anticipated to drive global mobility as a service (MaaS). Advancements within these sectors will enable users to get real-time directions along with better user interface experience.
• Various global initiatives and investments by governments are estimated to create a favourable environment for key players to bring innovation within the mobility as a service (MaaS) market landscape.
• Furthermore, the ride-hailing and ride-sharing segment is expected to maintain its significant position in the global mobility as a service (MaaS) market due to the growing demand for flexible and on-demand transport solutions.
• With a growing population, a dynamic economic landscape, supportive government policies, technological advancements, and innovation, the Asia Pacific region is expected to hold a considerable share in the global mobility as a service (MaaS) market.

Report Scope

“Global Mobility as a Service (MaaS) Market Assessment, Opportunities, and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing an in-depth analysis and qualitative and quantitative assessment of the current state of global mobility as a service (MaaS) market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032F
Projected Growth Rate	CAGR of 27.26% between 2025 and 2032
Revenue Forecast in 2032	USD 1298.01 billion
Segments Covered	Service Type, Application Platform, Business Model, Payment Mode
Regions Covered	North America, Europe, Asia-Pacific, South America, Middle East and Africa
Key Companies Profile	Uber Technologies Inc., Lyft, Inc., DiDi (Beijing Xiaoju Technology Co, Ltd.), Moovit Inc., Citymapper Limited, ANI Technologies Private Limited, Grab Holdings Limited, Zipcar, Inc., Roppen Transportation Services Private Limited, nextbike GmbH
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, the global mobility as a service (MaaS) market has been segmented into the following categories: 

• By Service Type
  • Public Transit
  • Ride-Hailing and Ride-Sharing
  • Bike/Scooter-Sharing
  • Car-Sharing
  • Taxi Services
  • Others
• By Application Platform
  • Apps
    • Mobile
    • Smartwatch
  • Web Portals
  • In-Vehicle Systems
• By Business Model
  • Business-to-Business (B2B)
  • Business-to-Business (B2C)
  • Peer-to-Peer (P2P)
• By Payment Mode
  • Subscription-Based
  • Pay-as-You-Go
    • Debit Card
    • Credit Card
    • Mobile Wallet
    • Cash
  • By Region
    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East and Africa

Key Players Landscape and Outlook

The presence of both established players and emerging startups is dynamically and rapidly evolving the competitive landscape of the global mobility as a service (MaaS) market. Key players are offering integrated platform solutions that combine multiple transport modes, including ride-hailing, public transit, bike-sharing, and micro-mobility. Additionally, leveraging advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), and big data analytics to enhance user experience by optimizing routes and providing real-time updates. Furthermore, significant investments are being made in mobility infrastructure, which is anticipated to fuel the global mobility as a service (MaaS) market. For instance, the Oklahoma Department of Aerospace and Aeronautics (ODAA) located in the United States of America has signed a contract with Vigilant Aerospace Systems, Inc. to implement an advanced airspace management system, marking the inaugural investment in infrastructure to bolster the advanced air mobility (AAM) industry by the state. This initiative highlights a significant step towards modernizing the mobility as a service (MaaS) market. The advancements in airspace management and AAM are anticipated to lead to improved integration of various transportation modes, including drones and air taxis, into the broader urban mobility ecosystem.

Furthermore, strategic collaborations between the service providers are boosting market growth. For instance, in February, 2024, the MaaS Alliance and Micro-Mobility for Europe (MME) formed a strategic alliance with an aim to accelerate the development and implementation of sustainable mobility solutions in European cities and beyond. The collaboration brought two prominent organizations together who are dedicated to shaping the future of urban transportation and fostering innovation in Mobility as a Service (MaaS) and micro-mobility.

Key Players Operating in the Global Mobility as a Service (MaaS) Market are:

• Uber Technologies Inc.
• Lyft, Inc.
• DiDi (Beijing Xiaoju Technology Co, Ltd.)
• Moovit Inc. 
• Citymapper Limited
• ANI Technologies Private Limited 
• Grab Holdings Limited
• Zipcar, Inc.
• Roppen Transportation Services Private Limited
• nextbike GmbH

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• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
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