Global Integration Platform as a Service Market Assessment, By Service [Data Integration, Application Integration, API Management, Cloud Integration, Process Integration, B2B Integration], By Deployment Mode [Public Cloud, Private Cloud, Hybrid Cloud], By Company Size [Large Enterprises, Small and Medium Enterprises], By Industry [IT and Telecommunication, Banking, Financial Services and Insurance, Healthcare, Retail and E-Commerce, Energy and Utilities, Government and Public Sector, Others], By Region, Opportunities and Forecast, 2017-2031F

Global integration platform as a service (iPaaS) market is projected to witness a CAGR of 30.55% during the forecast period 2024-2031, growing from USD 8.52 billion in 2023 to USD 71.89 billion in 2031.  

The integration platform as a service market is developing rapidly, especially due to the increased use of cloud computing. According to Cloud Security Alliance, cloud usage grew from 91% in 2020 to 98% in 2024, while more than USD 560 billion has been spent on public cloud services. This huge growth emphasizes the need for integration capability between the cloud and on-premises systems, a basic function of the integration platform as a service market.

Organizations with cloud migrations are increasingly looking to provide their organizations with data synchronization capabilities, application connectivity, workflow automation, and hybrid and multi-cloud configurations. Moreover, the integration platform as a service market solution offers capabilities to optimize investments in the cloud and increase the efficiency of operations. It also benefits from the rise of API-driven models and the digital transformation of companies as the management of complex integrations requires scalable platforms. With such increasing dependency on cloud-based infrastructure, an integration platform as a service market is critical for a business's streamlined and smooth operation.

For example, in September 2024, Jitterbit, Inc. launched its AI-infused, low-code Harmony platform for integration, orchestration, automation, and application development, aiming to simplify complex IT environments and drive innovation in global organizations.

Adoption of Software as a Service (SaaS) Driving Growth in Integration Platform as a Service (iPaaS) Market

The increasing adoption of software as a service is a major growth driver for the integration platform in the service market. According to BetterCloud's State of SaaSOps report, companies are leveraging an average of 80 IT-sanctioned SaaS apps which is five times since 2021. It also reveals that 70% of business applications will be based on SaaS by 2024, and it is expected to grow to 85% by 2025. Integrating multiple systems, data sources, and workflows with the increased number of SaaS applications is challenging. Therefore, integration platforms as a service (iPaas) solutions enable seamless integration of SaaS applications with other existing IT infrastructures so that business organizations can automate processes and synchronize data in their systems. With a growing reliance on SaaS, the demand for integration platforms as a service market is increasing rapidly, and companies must manage complicated application environments very effectively.

For example, in July 2023, Jitterbit, Inc. launched Harmony EDI, a cloud-based, self-managed EDI solution integrated with its Harmony platform, offering enhanced flexibility, automated workflows, and seamless integration for businesses of all sizes.

Adoption of Internet of Things (IoT) Fueling the Integration Platform as a Service Market

The adoption of the Internet of Things (IoT) is further fueling the growth of the integration platform as a service market. According to Ericsson AB, the overall count of cellular IoT connections reached 3.4 billion in 2023, and it is expected to grow by 4 billion by the end of 2024. Therefore, businesses are increasingly depending on integrating IoT devices into their operations. The declining sensor costs, increased mobile adoption, and increased internet connectivity also amplify this growth. As IoT devices generate terabytes of data, integrating and managing it through systems becomes very important. Integration platform as a service market solution allows businesses to connect IoT devices with applications, thereby exchanging data in real-time, automating processes, and ensuring efficient management. The projected growth of the IoT market to reach USD 1.5 trillion by 2025 will naturally continue to increase the need for integration platforms as a service market solution to manage these complex ecosystems.

For instance, in August 2024, Oracle Corporation integrated AT&T Inc.'s IoT connectivity and network APIs into its Enterprise Communications Platform, enhancing its Integration Platform as a Service (iPaaS) capabilities. This integration enables industry applications to utilize real-time communications and manage IoT devices seamlessly across Oracle Cloud Infrastructure.

Government Initiatives Acting as a Catalyst

The growth in the integration platform as a service market is promoted by government policies that encourage the growth in the adoption of cloud and data integration among various sectors. For instance, the United States Cloud Smart Strategy encourages federal agencies to embrace cloud solutions with a real and broad emphasis on providing application and data integration capabilities. Therefore, it generally creates a huge demand for integration platforms as a service market, which connects different systems in diverse ways. Furthermore, the European Union's GAIA-X is a safe, interoperable data infrastructure enabling the integration platform as a service market solution to connect the cloud services across member states efficiently. Government departments are pursued to integrate services and data, further increasing the need for integration platforms as a service market solution. All these initiatives bring in the digital transformation process; hence, the integration platform as a service market is critical for organizations to manage complicated integrations and operation efficiency.

For example, in October 2023, the Digital India Act of 2023 established a comprehensive legal framework for India's digital ecosystem. This initiative supports iPaaS development by addressing emerging challenges, promoting data integration, and enhancing e-governance under the Digital India initiative​.

IT and Telecommunications Gaining Traction in the Integration Platform as a Service Market

The IT and telecommunications industry leads the integration platform as a service market due to its critical need for seamless connectivity as well as data integration. With more organizations moving toward different applications and cloud services, the integration platform as a service market allows them to integrate these systems very efficiently. Telecommunications companies handle a large amount of data and need real-time communication among different entities, making it necessary to streamline operations. Moreover, the growing number of IoT devices and the increasing prevalence of mobile applications necessitate stronger integration solutions. The integration platform as a service market enables IT and telecom services companies to enhance their service offering and improve customer experience by bringing faster innovation to the market. This will once again spur investments and development in the solution offerings of the integration platform as a service market, thereby encouraging growth in the market.

North America Dominates Integration Platform as a Service (iPaaS) Market Share

North America holds a dominant position in the integration platform as a service market, largely due to major cloud services providers such as Google LLC, Microsoft Corporation, and Amazon Web Services, Inc., which hold ownership of 66% of the public cloud market. This robust cloud infrastructure makes integration platforms a service market solution that is adopted quickly since businesses find seamless integration across various applications.

Organizations in North America are adopting digital transformation programs, increasing the requirement for good data management and application connectivity. The region is very technology-friendly, which implies that innovation is flourishing, thus developing a more complex integration platform as a service market solution according to the requirements of different industries. Furthermore, several start-ups and well-developed organizations in the region promote competition, thereby improving complete offerings in the integration platform as a service market. All these cumulative factors have positioned North America at the top of the integration platform as a service market.

For instance, in October 2024, MuleSoft, LLC, a subsidiary of Salesforce, Inc., launched the Anypoint Code Builder, featuring AsyncAPI support, custom connectors, and direct CloudHub 2.0 deployment, enhancing integration development and improving developer productivity.

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Future Market Scenario (2024-2031F)

• Enterprises will increasingly opt for integration platforms as a service market solution for complex workflow automation as it would essentially lead to an enhanced level of operational efficiency without the interference of humans.
• Integration platform as a service market platform will integrate intelligence security tools like AI-driven threat detection and encryption to protect sensitive data during integration.
• The integration platform as a service market will evolve by acquiring AI and machine learning capabilities to enable smarter data management and predictive analytics for better decision-making.
• integration platform as a service market ensures seamless integration across connected devices with enhanced real-time data exchange and automation with the rise of IoT devices.

Report Scope

“Integration Platform as a Service (iPaaS) Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global integration platform as a service (iPaaS) market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 30.55% between 2024 and 2031
Revenue Forecast in 2031	USD 71.89 billion
Segments Covered	Service, Deployment Mode, Company Size, Industry
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	Boomi, LP, IBM Corporation, Informatica LLC, Jitterbit, Inc., Microsoft Corporation, MuleSoft, LLC (Salesforce, Inc.), Oracle Corporation, SAP SE, SnapLogic, Inc., Software GmbH
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global integration platform as a service (iPaaS) market has been segmented into the following categories: 

• By Service
  • Data Integration
  • Application Integration
  • API Management
  • Cloud Integration
  • Process Integration
  • B2B Integration
• By Deployment Mode
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
• By Company Size
  • Large Enterprises (>1000 Employees)
  • Small and Medium Enterprises (SMEs) (<1000 Employees)
• By Industry
  • IT and Telecommunication
  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare
  • Retail and E-Commerce
  • Energy and Utilities
  • Government and Public Sector
  • Others
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The prominent players in the integration platform as a service market landscape represent diversity in the form of established and innovative companies. While the solutions offered vary widely, businesses increasingly focus on seamless integration, automation, and data management. In the current scenario, the ongoing rise in cloud adoption and the growing demand for efficient integration in hybrid and multi-cloud settings presents a promising outlook for the market. As digitization continues to be a priority for businesses, the need for an integration platform as a service market solution is expected to escalate, enhancing operational efficiency and process streamlining. Emerging trends in AI, IoT connectivity, and advanced security features are expected to drive the future competitive advancements of the players and a fully integrated service offering.

In August 2024, MuleSoft, LLC transitioned to CloudHub 2.0, enhancing its iPaaS offering with Kubernetes-based architecture, simplified deployments, improved reliability, and flexible scaling for cloud-based MuleSoft applications.

In April 2024, IBM Corporation announced its acquisition of HashiCorp, Inc. for USD 6.4 billion to enhance its iPaaS capabilities. This deal strengthens IBM's hybrid cloud strategy, incorporating HashiCorp’s automation tools into its portfolio.

Key Players Operating in the Global Integration Platform as a Service (iPaaS) Market are:

• Boomi, LP
• IBM Corporation
• Informatica LLC
• Jitterbit, Inc.
• Microsoft Corporation
• MuleSoft, LLC (Salesforce, Inc.)
• Oracle Corporation
• SAP SE
• SnapLogic, Inc.
• Software GmbH

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