Vietnam Water Purifier Market to Register a CAGR of 12.94% Due to Escalating Water Pollution Concerns

Vietnam water purifier market is growing due to rising pollution concerns from industrialization and urbanization, with waste generation expected to double in 15 years. As health risks increase, consumer awareness of clean drinking water grows, leading to a demand for advanced purification technologies like reverse osmosis and ultraviolet systems.

According to Markets and Data Research report, “Vietnam Water Purifier Market Assessment, Opportunities and Forecast, 2017-2031F”, the Vietnam Water Purifier Market was valued at USD 392.54 million in 2023 and is expected to register a CAGR of 12.94% during the forecast period. Increasing awareness of waterborne diseases and health concerns prompts consumers to invest in purification systems, as contaminated water poses serious risks. Rapid urbanization and industrialization contribute to water quality degradation, further fueling the demand for effective solutions. Additionally, technological advancements in purification methods, such as UV and reverse osmosis systems, enhance product efficiency. In addition, rising e-commerce platforms and growing middle class population with increasing disposable income also drive market expansion.

Furthermore, government measures have been instrumental in propelling market development, supported by policies promoting public health and environmental protection. As per the World Bank Group data, poor water quality causes approximately 9,000 deaths and 250,000 hospital admissions annually, underscoring the urgency for safe drinking water in the country. The government’s partnership with global institutions has led to the establishment of water safety plans and strict guidelines, raising awareness and boosting purifier usage. For instance, in February 2023, the World Bank issued a USD 50 million Emission Reduction-Linked Bond to fund a water purification project to reduce greenhouse gas emissions by replacing traditional boiling methods with cleaner alternatives.

Spread through 117 pages, the "Vietnam Water Purifier Market" report includes an in-depth TOC, over 17 market data figures, the latest market developments, key drivers and opportunities, and a thorough study of major company profiles. Moreover, the report also offers strategic recommendations, pricing analysis, market share analysis, and value chain analysis in detail.

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Key Takeaways:

• Key technologies like reverse osmosis (RO), UV, and UF are driving product diversity and consumer interest, with features like real-time monitoring and compact designs increasing adoption.
• Point-of-use (POU) systems dominate Vietnam’s water purifier market with a slight decline in share, being favored in urban households for convenience, while point-of-entry (POE) systems are gradually gaining traction due to rising awareness of water quality issues and demand in larger homes and commercial spaces.
• Modern retail channels and distribution networks in the country facilitate easy access to water purification systems.
• The Vietnamese government actively promotes clean water access through policies, infrastructure investment, and public awareness campaigns, enhancing market growth.

Vietnam Water Purifier Market is Segmented in the Following Categories:

By Technology: Reverse Osmosis, Ultraviolet, Ultrafilters, Hybrid, Others

By Type: Point of Use, Point of Entry

By Application: Residential, Commercial and Industrial

By Distribution Channel: Direct Sales, Retail Stores, Online, Others

By Region: North, South, Central

Based on technology, the market is dominated by reverse osmosis (RO), capturing almost half of the market share in 2023. The reason for its popularity is its superior filtration characteristics, thereby eliminating pollutants such as dissolved salts, heavy metals, and harmful microorganisms, making it the top choice for health-conscious consumers. The demand for reliable purification systems has skyrocketed with a surge in waterborne diseases and pollution. Innovations such as smart, energy-efficient RO models that can be remotely controlled enhance convenience and effectiveness. Notably, in November 2023, Tan A Dai Thanh Joint Stock Company partnered with Dow Water & Process Solution to launch a state-of-the-art RO water purifier that meets the United States' health standards, further solidifying RO's market leadership.

Based on region, the southern region, which holds a share of around 41% in 2023, is dominating owing to huge population growth, increasing awareness of concerns over water quality issues, and strong economic development. Major urban cities such as Ho Chi Minh City are economically developed, resulting in higher disposable incomes and increased awareness of health hazards in water quality, thus improving demand for purification systems. The southern region also experiences severe pollution problems from agricultural runoff and industrial waste, further accelerating the demand for effective purification systems.

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Major Companies Operating in Vietnam Water Purifier Market include:

·         KAROFI Group Joint Stock Company

·         Kangaroo International Joint Venture Company

·         Sunhouse Vietnam Co., Ltd.

·         AO Smith Vietnam Co., Ltd.

·         Carpa Vietnam Joint Stock Company (Coway Group)

·         Unilever Vietnam International Company Limited

·         Viessmann Vietnam Company Limited

·         Tan A Dai Thanh Group

·         BWT Holding GmbH

·         Pure Germany Water Vietnam

Key players in the Vietnam water purifier market are employing a range of strategies to strengthen their presence and enhance competitiveness. These strategies include investing in innovative technologies, expanding distribution channels, and implementing aggressive marketing campaigns to raise brand awareness. Additionally, many companies are focusing on sustainability by introducing eco-friendly products and technological advancements. A notable example of this proactive approach is BWT Holding GmbH’s participation in the 2024 Meet the Experts event on March 26, where they showcased advanced water technologies at an exclusive booth aimed at elevating leaders in the HO.RE.CA industry and propelling them to new levels of success.

“Vietnam Water Purifier Market Assessment, 2017-2031F,” evaluates the future growth potential of the Vietnam water purifier market and provides statistics and information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers to take investment decisions for their organizations more strategically. Moreover, the report also identifies and examines the emerging trends along with key drivers, challenges, and opportunities in the Vietnam water purifier market.

 

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