Saudi Arabia Skin Care Market Demand to Boost Due to Product Inclusivity

According to Markets and Data Research report, “Saudi Arabia Skin Care Market Assessment, Opportunities and Forecast, 2016-2030F”, Saudi Arabia skin care market was estimated at USD 310.37 million in 2022 and is anticipated to reach USD 412.72 million by 2030, growing at a CAGR of 3.63% during the forecast period. The market is showing growth, driven by various factors such as rising disposable incomes, increasing urbanization, growing awareness about skin care and personal grooming, contributing to the expansion and evolution of the market. Increasing awareness towards skin care is a result of increased exposure to beauty influencers on social media platforms and global beauty trends taking over the internet. Saudi consumers are investing in a wide range of skin care products owing to these factors, prioritizing their skin care needs and regimes.

Additionally, the prevalence of extreme weather conditions, particularly intense heat and dryness in Saudi Arabia, requires the use of skin care products for protection and hydration. The climate-driven demand has resulted in a significant market for moisturizers, sunscreens, and other protective skin care products. Saudi Arabia skin care companies are undergoing a shift towards premium and natural skin care products. With a growing number of individuals willing to invest in high-quality skin care products, there is an increasing demand for premium skin care brands offering innovative formulations and luxurious experiences. Furthermore, there is a growing preference for natural and organic skin care products, rising from concerns about the potential harmful effects of synthetic ingredients and a growing emphasis on health and sustainability.

Spread through 90 pages, "Saudi Arabia Skin Care Market" report includes an in-depth TOC, over 16 market data figures, the latest market developments, key drivers and opportunities, and a thorough study of major company profiles. Moreover, the report offers strategic recommendations, pricing analysis, market share analysis, and value chain analysis in detail.

Key Takeaways:

1. The extreme weather conditions prevalent in Saudi Arabia, characterized by intense heat and dryness, are driving the demand for skin care products which offer protection, hydration, and sun protection, making moisturizers and sunscreens, the key segments of the market.

2. The market is heavily influenced by social media platforms, where beauty influencers and online communities play a key role in shaping consumer preferences, driving product awareness, and influencing purchasing decisions.

3. The emergence of e-commerce platforms is significantly shaping the market, providing greater accessibility and convenience to consumers, offering a wide range of skin care products from both local and international brands, thereby contributing to the market expansion.

4. There is a visible shift towards premium skin care brands offering innovative formulations, as well as a growing preference for natural and organic skin care products, reflecting consumer concerns about synthetic ingredients.

Saudi Arabia skin care market is segmented in the following categories:

By Category: Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, and Others

By Product Type: Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, and Others

By Cohort Group: Gen Alpha, Gen Z, Millennials, Gen X, and Baby Boomers

By Gender: Male, Female, and Unisex

By End User: Personal and Professional

By Distribution Channel: Online and Offline

By Region: Makkah, Riyadh, Eastern Province, and Rest of Saudi Arabia

Based on category, facial care products have asserted significant dominance in Saudi Arabia skin care market, showcasing their expertise in various applications. Facial care products hold the major market share with a strong emphasis on personal grooming and beauty standards, and Saudi consumers prioritize facial skin care routines to maintain healthy and radiant skin. Facial care products, including cleansers, moisturizers, serums, and sunscreens, are in high demand due to their effectiveness in addressing various skin care concerns such as hydration, anti-aging, and sun protection. While other categories such as body care and hand care hold significance, facial care remains the primary focus of the skin care market in Saudi Arabia.

Based on product type, moisturizers have emerged as the driving force behind Saudi Arabia skin care market, exercising significant dominance by their market share. With the country's arid climate and extreme heat, hydration is a top priority for consumers, making moisturizers essential in their skin care routines. These products help to address common concerns such as dryness and dehydration caused by environmental factors. Additionally, moisturizers often come with added benefits, such as SPF for sun protection or anti-aging properties, further contributing to their popularity. While other product types such as cleansers, sunscreens, and anti-aging products hold significance, moisturizers remain at the forefront due to their essential role in maintaining healthy and nourished skin in Saudi Arabia's challenging climate conditions.

Based on gender, Saudi Arabia skin care market is overwhelmingly dominated by the segment of females, reflecting the paramount role played in shaping the industry. The dominance is driven by cultural norms and societal expectations regarding beauty and grooming standards for women. However, there is a growing trend towards gender-neutral or unisex skin care products, reflecting shifting attitudes towards skin care and grooming among both men and women. While the male skin care segment is witnessing growth, it currently holds a smaller market share as compared to products aimed at females. However, with evolving perceptions of masculinity and increasing awareness of skin care among men, the unisex skin care category is expected to gain prominence in the Saudi Arabia market in the forecast years.

Riyadh holds the dominant share in the Saudi Arabia skin care market. As the capital city and the largest urban center in the country, Riyadh is home to a diverse and affluent population with high purchasing power. The city's modern lifestyle contributes to a rising demand for skin care products, driven by increasing awareness of beauty and personal grooming among residents. Additionally, Riyadh serves as a major commercial hub, attracting both domestic and international skin care brands, further sustaining its dominance in the skin care market. While regions such as Makkah, the Eastern Province, and the rest of Saudi Arabia contribute to the market, Riyadh's prominence is featured by its robust economy, population density, and cultural influences.

Major Companies Operating in Saudi Arabia Skin Care Market Include:

• Estee Lauder Inc.
• Unilever Gulf FZE
• The Procter & Gamble Company
• L’Oréal Saudi Arabia
• Johnson & Johnson Services, Inc.
• Beiersdorf Middle East FZCO
• Kao Corporation
• Miranda Kerr Pty Ltd (Kora Organics)
• Amway Corporation
• Shiseido Company, Limited
• Guerlain Middle East
• COSRX Inc.

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Companies in the Saudi Arabia skin care market are actively involved in research and development initiatives to promote innovation, improve current technologies, and create new solutions.

In March 2022, Bayer launched Bepanthen Derma skin care range in Saudi Arabia. It consists of products such as face creams for day and night, body lotions, and cleansers, with concentrated natural ingredients and vitamins, such as niacinamide and dexpanthenol, which claims to target sensitive and dry skin issues. The products are free from fragrance, coloring and preservatives.

“Saudi Arabia Skin Care Market Assessment, 2016-2030F”, evaluates the future growth potential of Saudi Arabia skin care market and provides statistics and information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision-makers to take investment decisions for their organizations more strategically. Moreover, the report identifies and examines the emerging trends along with key drivers, challenges, and opportunities in Saudi Arabia skin care market.

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