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Australia Ice Cream Market Demand to Rise Due to Sugar Free Home Options and Take
August 2024
According to the Markets and Data Research report, “Australia Ice Cream Market Assessment, Opportunities and Forecast, 2016-2030F”, Australia ice cream market was estimated at USD 2.48 billion in 2022, and is anticipated to reach USD 3.13 billion by 2030, growing at a CAGR of 2.95% during the forecast period. Australia ice cream market showcases robust growth, reflecting evolving consumer preferences, innovations in flavor profiles, and a growing demand for premium and artisanal products. With a culture that embraces indulgence and enjoyment of food, ice creams hold a special place in the hearts of Australians, making it a thriving market segment.
One of the key drivers of growth in Australia ice cream market is the increasing demand for premium and artisanal ice creams. Consumers are increasingly seeking high-quality, delicious treats made with natural ingredients and innovative flavors. The shift towards premiumization is evident in the development of boutique ice cream parlors and artisanal brands offering unique and exotic flavor combinations. Furthermore, a rise in the demand for healthier alternatives in the ice cream market has led to a rise in demand for healthier alternatives. Brands are embracing the trend by introducing low-fat, dairy-free, and plant-based products to cater to health-conscious consumers.
Australia ice cream market is witnessing significant innovation in product offerings, with brands introducing novel flavors, textures, and formats to captivate consumers' interest. From gourmet gelatos to vegan ice cream sandwiches, manufacturers are constantly pushing the boundaries of creativity to differentiate themselves in the marketplace. Additionally, the growing popularity of online food delivery services and e-commerce platforms has further fueled the accessibility and convenience of purchasing ice cream products, contributing to the market growth.
Spread through 85 pages, the "Australia Ice Cream Market" report includes an in-depth TOC, over 14 market data figures, latest market developments, key drivers and opportunities, and a thorough study of major company profiles. Moreover, the report offers strategic recommendations, pricing analysis, market share analysis, and value chain analysis in detail.
Key Takeaways:
1. The market is witnessing a shift towards premium and artisanal products, driven by consumer preferences for high-quality, indulgent treats made with natural ingredients and innovative flavors.
2. Healthier alternatives such as low-fat, dairy-free, and plant-based ice creams are gaining traction as consumers become more health-conscious, leading to the introduction of a variety of healthier options in the market.
3. The accessibility and convenience of purchasing ice cream products through online food delivery services and e-commerce platforms are contributing to market growth, providing consumers with easy access to a wide range of ice cream options.
4. Manufacturers are innovating with unique flavors and textures to cater to evolving consumer tastes, offering a diverse range of gourmet gelatos, vegan options, and creative combinations to capture consumer interest.
Australia ice cream market is segmented in the following categories:
By Type: Dairy Based and Non-Dairy Based
By Category: Impulse Ice Cream, Take-home Ice Cream, and Artisanal Ice Cream
By Package Size: Less Than 100 ml, 100 to 500 ml, and More Than 500 ml
By Packaging Type: Cones, Cups, Tubs, Sticks, Bricks, and Others
By Distribution Channel: Online and Offline
By Region: Western Australia, Northern Territory, Queensland, South Australia, New South Wales, Victoria, and Tasmania
Based on type, dairy-based ice cream has asserted significant dominance in Australia ice cream market. Despite the growing popularity of non-dairy alternatives due to health and dietary concerns, traditional dairy-based ice cream continues to hold a significant market share. Dairy-based ice cream offers a rich and creamy texture that many consumers associate with indulgence and satisfaction. Additionally, dairy-based options often boast a wider range of flavors and formulations, further solidifying their position in the market. While non-dairy alternatives, such as plant-based and vegan ice creams, are gaining traction among health-conscious and lactose-intolerant consumers, they have yet to surpass the popularity and widespread acceptance of traditional dairy-based ice cream in Australia.
Based on category, take-home ice cream has emerged as the driving force behind Australia ice cream market, exercising significant dominance of the market share. The category contains packaged ice cream products sold in supermarkets, convenience stores, and grocery outlets for consumption at home. Take-home ice cream products offer consumers a convenient and handy option to enjoy their favorite treats during their rest time. While impulse ice cream, typically sold in single servings at kiosks, vending machines, and convenience stores, is popular for on-the-go consumption, it holds a smaller market share. Artisanal ice cream, while growing in popularity due to its handcrafted and premium nature, remains niche compared to the widespread availability and accessibility of take-home ice cream options.
Based on packaging, Australia ice cream market share is overwhelmingly dominated by tubs. Tubs offer consumers a convenient and versatile option for storing larger quantities of ice cream at home. They are widely favored for their resealable nature, allowing for multiple servings over time and minimizing waste. While cones and cups are popular for immediate consumption, particularly for impulse purchases and on-the-go enjoyment, they hold a smaller market share compared to tubs. Sticks, bricks, and other specialty packaging formats cater to specific preferences and occasions but contribute to a smaller portion of the overall sales.
Based on distribution channels, offline distribution channels dominate Australia ice cream market, holding a significant market share. Traditional brick-and-mortar stores, including supermarkets, convenience stores, specialty ice cream shops, and retail outlets, are the key channels for purchasing ice cream products. These offline channels offer consumers the opportunity to physically inspect and select products, enhancing trust and confidence in their purchases. While online distribution channels, such as e-commerce platforms and food delivery services, are gaining traction, they currently hold a smaller market share. However, the convenience and accessibility offered by online channels present opportunities for further growth, particularly among tech-savvy consumers seeking the convenience of home delivery and a wider selection of ice cream options.
Major Companies Operating in Australia Ice Cream Market Include:
Companies in Australia ice cream market are actively involved in research and development initiatives to promote innovation, improve current technologies, and create new solutions.
In November 2023, Magnum, a premium ice cream brand, introduced nationwide expansion with two new flavors, Double Sunlover and Double Starchaser. Double Sunlover is a blend of coconut flavors with mango and passionfruit swirls, coated in white cracking chocolate and coconut pieces. Double Starchaser combines double-swirled popcorn and caramel flavors, covered in milk chocolate with caramelized corn pieces.
“Australia Ice Cream Market Assessment, 2016-2030F”, evaluates the future growth potential of Australia ice cream market and provides statistics and information on market size, structure, and future market growth. The report intends to provide innovative market intelligence and help decision-makers to take investment decisions for their organizations more strategically. Moreover, the report identifies and examines the emerging trends along with key drivers, challenges, and opportunities in Australia ice cream market.
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Email: info@marketsandata.com
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