Vietnam Green Building Market Assessment, By Product Type [Exterior Products, Interior Products, Building Systems, Construction Materials, Others], By Building Type [Residential, Commercial, Industrial, Institutional, Public Infrastructure], By Application [Insulation, Roofing, Flooring, Others], By Region, Opportunities and Forecast, 2018-2032F

Vietnam Green Building Market is projected to witness a CAGR of 10.99% during the forecast period 2025-2032, growing from USD 3.85 billion in 2024 to USD 8.89 billion in 2032. The Vietnamese green building industry has witnessed tremendous growth in the recent past because of high urbanization rates, growing environmental awareness, and adopting sustainable development in the country. Vietnam is among the rising Southeast Asian economies with the challenge of high energy consumption, environmental degradation, and impacts of climate change. They have led the green building revolution based on energy conservation, optimization of resources, and the creation of healthier spaces. The country adopted global green building processes like LEED (Leadership in Energy and Environmental Design) and LOTUS, a locally formulated certification system, which is adaptable to the local climate, with the aim of ensuring sustainable development.

Demand is also driven further by increased numbers of developers, investors, and builders for whom long-term paybacks from green buildings come from lower operational costs and improved value of their properties. Also, there are provisions from the Vietnamese government in terms of tax concessions as well as acceleration of the permit process in encouraging the application of green building practice. Metropolitan centers such as Hanoi and Ho Chi Minh City are leading the way, with increasing numbers of commercial, residential, and industrial structures gaining green accreditation.

In 2024, Vietnam showed a stunning increase in green building certifications to 163 green buildings, over double that of last year. Ho Chi Minh City, the economic hub in the south, topped the list with the largest certified green floor area of 3.4 million square meters. The second most prominent areas trailed Ho Chi Minh City, the capital city of Hanoi, the province of Binh Duong, the province of Bac Ninh, and Hai Phong City, all adding to the nation's growing inventory of green buildings. Record-breaking growth speaks volumes about Vietnam's acceleration in its quest for sustainable development and green building construction.

Accelerating Vietnam’s Green Building Market Through Innovation and Policy Support

Vietnam's green building sector is gaining momentum based on increasing innovation and government assistance. Among the major drivers is the growing issue of environmental sustainability among customers, companies, and developers. Behind the drive is the necessity to combat climate change and curb greenhouse gas emissions, with stakeholders opting for energy-efficient, incorporating renewable energy, and adopting green construction methods. Advances in technology, including green materials and smart building technologies, are further speeding up this transformation by offering sustainable alternatives that are affordable and readily accessible.

It is government policy and incentives that drive green building growth. Vietnam's Construction Ministry has adopted the LOTUS certification scheme and the Vietnam Green Building Council (VGBC) to guarantee regulation and standards of green buildings. Tax rebates, lowered licensing fees, and streamlined approval procedures for environmentally friendly projects are also incentives that push developers to adopt green buildings. Overseas funding and partnerships by organizations such as the Asian Development Bank and the World Bank also help in the promotion of the nation's green building initiative.

For instance, in June 2024, the Vietnamese government promoted green growth by offering tax exemption, leaseback, and subsidies to environmentally friendly business ventures. Vietnam attracted over USD 6.3 billion in foreign direct investment in property in 2024, which included massive investment in green industrial parks and factory complexes. Foreign investors have put environmental concerns at the top of their agendas, with the appropriateness of their investments to Vietnam's Green Growth Strategy and Environmental, Social, and Governance (ESG) programs. These initiatives seek to lower emissions, become competitive, and make Vietnam a low-carbon economy by 2050.

Technological Advancements in Construction Drives the Vietnam Green Building Market Growth

Construction technologies are at the forefront of driving Vietnam's green building sector development. Green materials, smart building systems, and green building methods are transforming the landscape. Not only do they preserve the environment, but buildings become more efficient to run and highly perform as well. Green cement usage, recycling materials, and advanced insulation practices are reducing carbon footprints by half.

Moreover, technology platforms including Building Information Modeling (BIM) and Internet of Things (IoT)-based systems are optimizing the usage of resources as well as upgrading building accuracy. All these coexist with Vietnam's emphasis on sustainable development as well as becoming Net Zero by 2050.

For instance, in June 2024, SCG launched SCG Low Carbon Super Cement in Vietnam. This green cement reduces carbon by 20% through environmentally friendly technology like alternative fuel and waste heat recovery. With the motto "Building a Sustainable Life," the product aligns with SCG's Inclusive Green Growth plan, promoting sustainable construction while supporting Vietnam's transition to a low-carbon economy while offering high durability and environmental friendliness. These efforts acknowledge the critical role of technological innovation in propelling green building activities in Vietnam.

Residential Buildings are Expected to Hold the Largest Market Share

Residential apartments are set to dominate Vietnam's green building market, driven by urbanization, growing eco-awareness, and the government's drive to follow sustainable development. Developers have been responding to rising demand for green residential space by targeting energy efficiency, water-saving elements, and sustainable materials when constructing residential property. Green buildings conserve the environment and result in long-term cost savings and enhanced quality of life, making them appeal to residents and investors.

Vietnam's population explosion in urban areas and need for green, affordable housing propel the growth of the residential market, too. Green residential communities are increasingly adopting smart technologies, solar power systems, and extensive green areas to improve livability with a minimized carbon footprint. This meets international sustainability standards and increases Vietnam's contribution to the regional green building market.

For instance, in November 2024 Sun Urban City in Phu Ly City, Ha Nam, located near Hanoi, developed by Sun Group, this large-scale project offers luxury apartments and dedicates a significant portion of its area to green spaces, including multiple parks and modern amenities. With a strong focus on ecological urban development, the project aims to attract tourists and support Phu Ly's ambition of becoming a Class 1 urban area.

Vietnam's North region now has the biggest market size for green buildings in the country, spurred by high urbanization rates, heightened environmental consciousness, and policies to encourage sustainable construction. The region comprises big cities such as Hanoi and Hai Phong, whose demand for environmentally friendly and energy-efficient buildings has skyrocketed. The increasing focus on minimizing carbon footprints and realizing long-term energy efficiency has made the Northeast a front runner in Vietnam's green building initiative. Developers, investors, and policymakers are increasingly putting sustainability at the forefront, turning this region into a hotbed of innovation for green architecture and construction.

For instance, in February 2025, CBRE Vietnam and Vietnam Sustainability Social Enterprise Co., Ltd. (VSSE), operating the Energy Efficiency Network Vietnam (EEN-Vietnam), signed a Memorandum of Understanding (MoU) to further deepen their collaboration in advancing the promotion of zero-energy buildings (ZEB) in Vietnam. Through this partnership, in the Zero Energy Building (ZEBHub) project, they are following through on the success of their previous collaboration in promoting energy-efficient buildings. The deal highlights their common interest in propelling sustainable development and saving energy in Vietnam's construction industry.

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Future Market Scenario (2025-2032F)

• Vietnam's green building sector is set to experience strong growth, driven by urbanization, government sustainability policies, and growing environmental awareness. The government's focus on carbon emission reduction and energy-efficient building will propel demand for green buildings.
• Encouraging policies like Vietnam Green Building Certification (LOTUS) and incentives for energy-efficient developments will induce developers to practice green building. International partnerships and following international standards will also support further market growth.
• Increasing the middle class, foreign investment and rising demand for green residential as well as commercial properties are spurring the sustainable real estate trend. Developers now target consumers, along with statutory regulations, while going green for building design, energy-efficient features, and renewable materials.
• Technology in green construction like solar energy technology and smart buildings will further increase the affordability of green buildings, making them easily accessible. Once costs are down and awareness becomes widespread, the green building way of life shall become the mainstream, placing Vietnam at the center of green building leadership in the Southeast Asian region.

Report Scope

“Vietnam Green Building Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of Vietnam green building market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032
Projected Growth Rate	CAGR of 10.99% between 2025 and 2032
Revenue Forecast in 2032	USD 8.89 billion
Segments Covered	Product Type, Building Type, Application
Regions Covered	North, South, Central
Key Companies Profile	Akzo Nobel Vietnam Ltd., Phuong Nam Insulation Company Limited, Saint-Gobain Vietnam, Nichias Vietnam Co., Ltd, ABB Vietnam, Knauf Vietnam Co.,Ltd., Mitsui & Co. Vietnam Ltd., Siam City Cement (Vietnam) Limited, CÔNG TY TNHH KINGSPAN , Công ty TNHH Mapei Việt Nam.
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfil your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, Vietnam green building market has been segmented into the following categories: 

• By Product Type
  • Exterior Products
  • Interior Products
  • Building Systems
  • Construction Materials
  • Others
• By Building Type
  • Residential
  • Commercial
  • Industrial
  • Institutional
  • Public Infrastructure
• By Application
  • Insulation
  • Roofing
  • Flooring
  • Others
• By Region
  • North
  • South
  • Central

Key Players Landscape and Outlook

The Vietnamese green building industry is witnessing high growth in the face of rising environmental awareness, government encouragement, and mounting demand for green buildings. Some of the top players in the industry are multinational firms such as ABB, Akzo Nobel Vietnam Ltd., Nichias Vietnam Co., Ltd, Mitsui & Co. Vietnam Ltd. All these stakeholders are embracing next-generation technologies for driving energy efficiency, renewable resource integration, and intelligent building solutions. The Vietnamese government also leads in green building promotion policies and incentives, such as the LOTUS certification system of the Vietnam Green Building Council (VGBC).

For instance, in December 2023, Vietnam's National Innovation Center (NIC), based in Hanoi, is one of the country's key pillars in its Industry 4.0 program, driving innovation and technological advancement. Leveraging ABB's advanced energy management and smart building technologies, the NIC aims to achieve optimal efficiency and sustainability. As a hub for regional and global innovation, the center utilizes ABB's solutions to enhance energy efficiency, safety, and well-being for its users. This partnership underscores the NIC's dedication to fostering innovation and developing sustainable, intelligent infrastructure for future-ready growth. The initiative highlights the growing alignment between technology and sustainability within Vietnam's green building sector.

Key Players Operating in Vietnam Green Building Market are:

• Akzo Nobel Vietnam Ltd.
• Phuong Nam Insulation Company Limited
• Saint-Gobain Vietnam
• Nichias Vietnam Co., Ltd
• ABB Vietnam
• Knauf Vietnam Co.,Ltd.
• Mitsui & Co. Vietnam Ltd.
• Siam City Cement (Vietnam) Limited.
• CÔNG TY TNHH KINGSPAN
• Công ty TNHH Mapei Việt Nam

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