United States water purifier market is a dynamic and diverse industry experiencing a robust growth rate and is estimated to reach USD 14 billion in 2030 from USD 7.3 billion in 2022 owing to strong demand for water purifiers for different purposes in the United States. The market is expected to grow at an impressive CAGR of 8.5% for the forecast period between 2023 and 2030. With larger landscape of water treatment options, the market for water purifiers in the United States is poised to grow.

Water purifiers ensure clean and safe drinking water access at homes and offices. The market has been driven by factors, including increased concerns over water quality, health consciousness, environmental sustainability and technological advancements. Tap water is the main source of drinking water in the United States, however, the consumers are becoming more aware and precautionary by using water purifiers at home, which at large is not required in bigger cities.

The United States water purifier market has emerged as a hub of innovation and consumer empowerment. The report provides a glimpse into the multifaceted realm of water purifiers in the United States, where technology, health, innovation, and environmental aspects intersect to shape the way water is purified and consumed.

Health and Wellness Focus

Customers were turning to water purifiers as a part of a lifestyle focused on overall health and wellness, which is driving the United States water purifier market. A growing understanding of the need of safe and clean drinking water for optimum health has helped the trend to gain momentum. The United States rely on freshwater sources due to abundant rivers and lakes, however, due to urbanization and industrialization, the need for water purifiers at homes has been prevalent. Point of Use (PoU) water purifiers, which deliver filtered water at particular taps, are becoming more popular due to their practicality and focused purification. With the rising awareness, consumers have started looking for water purifiers that could specifically deal with new contaminants like PFAS (per-and polyfluorinated alkyl compounds). According to recent research by the U.S. Geological Survey, at least 45% of the country's tap water is believed to contain one or more forms of the compounds of PFAS. More than 12,000 different PFAS types exist, while some are yet to be found with advancements and innovative techniques.

Diverse Options and Technology

The United States houses best in quality and technology water purifiers. The United States water purifier market has diverse options based on different, advanced, and multiple technologies. Advances in water purification technologies, such as RO (Reverse Osmosis), UV (Ultraviolet) purification, and advanced filtration systems, have improved the efficiency and effectiveness of water purifiers. Consumers get attracted to systems that offer advanced and comprehensive purification. Smart water purifiers are one of the types that are becoming popular in the United States water purifier market as these purifiers are integrated with IoT. These devices incorporate smart features and connectivity to enhance users' functionality, convenience, and control.

Unilever is making an impression with the introduction of its ground-breaking Pureit 5 Series Reverse Osmosis (RO) Water Purifier, which offers consumers high-performing filtering technology in a small, tankless design. Pureit water purifiers have earned Gold Seal standards from the Water Quality Association (WQA).

Growth Potential in Residential Segment

With changes in consumer behavior towards drinking water post-COVID-19 pandemic and due to climate change, Americans are focusing towards installing water purifiers at homes. In the United States water purifier market, PoU (Point of Use), and PoE (Point of Entry) are becoming popular among households and will likely drive the market for years to come. High disposable income is a major factor behind the popularity of PoE in the US residential areas, as consumers want to have access to drinking water at all the places in the house and in such cases PoE systems are best. POU can be segmented into wall-mounted purifiers, under-the-counter purifiers, and Pitchers. However, under the counter purifiers are likely to receive highest share in the United States water purifier market in the residential segment.

Impact of COVID-19

The COVID-19 pandemic's impact on the United States water purifier market was noticeable. During the pandemic, the water purifier market, like many other industries, experienced supply chain disruptions due to factory closures, transportation challenges, and global trade restrictions. It led to delays in production and a shortage in the market. The pandemic had a substantial impact on consumer behavior towards drinking water. Although, most of the United States gets drinking water supplied to their home through taps, but the virus outbreak forced consumers to explore options other than tap water like bottled water and at-home water purifiers for basic needs. Water purifier bottles have become popular among Americans as a portable solution for clean water needs. The change in consumer behavior due to COVID-19 is likely to leave a long-term impact on the United States water purifier market.

United States Water Purifier Market: Report Scope

“United States Water Purifier Market Assessment, Opportunities and Forecast, 2016-2030F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the United States water purifier market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecast between 2023 and 2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2022
Historical Period	2016-2021
Forecast Period	2023-2030
Projected Growth Rate	CAGR of 8.5% between 2023-2030
Revenue Forecast in 2030	USD 14 billion
Units	Revenue in USD billion
Segments Covered	Technology, Type, Application, Distribution Channel
Regions Covered	Northeast, Southwest, West, Southeast, and Midwest
Key Companies Profiled	A. O. Smith Corporation, Neptune Online LLC (Filtersmart), The Clorox Company (Brita), The Sartorius Group, Tekleen Automatic Filters, LLC, Culligan International Company, 3M Company, Winter Industrial Water Treatment, AquaTru, LLC, Larq, FC Brands LLC, Sovereign Earth LLC
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfil your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In this report, the United States water purifier market has been segmented into the following categories:

1.       By Technology

1.1.    Reverse Osmosis (RO)

1.2.    Ultraviolet (UV)

1.3.    Ultrafilters (UF)

1.4.    Hybrid

1.5.    Others

2.       By Type

2.1.    Point of Use

2.1.1.Under the Counter

2.1.2.Wall Mounted

2.1.3.Faucet Mounted

2.1.4.Others

2.2.    Point of Entry

3.       By Application

3.1.    Residential

3.2.    Commercial & Industrial

3.2.1.Workplaces

3.2.2.Educational Institutes

3.2.3.Medical Facilities

3.2.4.Manufacturing Facilities

3.2.5.Others

4.       By Distribution Channel

4.1.    Direct Sales

4.2.    Retail Stores

4.3.    Online

4.4.    Others

5.       By Region

5.1.    Northeast

5.2.    Southwest

5.3.    West

5.4.    Southeast

5.5.    Midwest

Key Players Landscape and Outlook 

Outlook for the United States water purifier market is positive and highly competitive with many popular brands. These brands were at the forefront of providing a range of water purification solutions to meet consumers' diverse needs and preferences. AO Smith, Brita, and Culligan are popular names among the American population regarding water purification. The United States water purifier market is driven by products integrated with technology, made with premium quality making smart purifiers a preferred choice by Americans while constant innovation fuel the market.

Growing concerns over water quality and increasing health and wellness awareness generate demand for water purifiers in the United States. In the United States, people are opting to use water purifiers at home, creating big future opportunities for domestic and international brands as the market will expand over time. Industrial and commercial water filters and purifiers will continue to have a huge market share in future which is expected to expand at a constant rate.

Key Players Operating in the United States Water Purifier Market are:

·         A. O. Smith Corporation

·         Neptune Online LLC (Filtersmart)

·         The Clorox Company (Brita)

·         The Sartorius Group

·         Tekleen Automatic Filters, LLC

·         Culligan International Company

·         3M Company

·         Winter Industrial Water Treatment

·         AquaTru, LLC

·         Larq

·         FC Brands LLC

·         Sovereign Earth LLC

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