United States Adult Diaper Market Assessment, By Product Type [Reusable Diapers, Disposable Diapers], By Style [Pants/ Pull-Up Style, Pad Style, Flat Style, Others], By Material [Cotton, Non-Woven Fabric, Fluff Pulp, Others], By Size [Small, Medium, Large, Extra-Large, 2XL], By Price Range [Economy, Mid-Range, Premium], By Category [Male, Female, Unisex], By End-user [Residential, Hospital & Clinics, Others], By Distribution Channel [Hypermarkets/ Supermarkets, Convenience Stores, Drug Stores/ Pharmacies, Online], By Region, Opportunities and Forecast, 2016-2030F

The United States adult diaper market size was valued at USD 3.3 billion in 2022 which is expected to grow to USD 6 billion in 2030 with a CAGR of 7.8% during the forecast period between 2023 and 2030.

Home>Industry Reports>United States Adult Diaper Market Assessment, Opportunities and Forecast, 2016-2030F

United States adult diaper market size was valued at USD 3.3 million in 2022 and is expected to reach USD 6 billion in 2030, with a CAGR of 7.8% for the forecast period between 2023 and 2030. The United States adult diaper market has witnessed significant growth in recent years, primarily driven by several key factors. Firstly, the aging population in the U.S., with the baby boomer generation entering their senior years, has increased demand for adult diapers and incontinence products. Additionally, greater awareness and reduced stigma surrounding incontinence issues have encouraged more individuals to seek and use these products, further boosting the market growth.

Moreover, advancements in healthcare technology have played a pivotal role in developing more effective and comfortable adult diaper solutions. Innovations in materials and manufacturing have led to thinner, more absorbent, and discreet products, enhancing user comfort and convenience. Furthermore, integrating smart technologies, such as moisture sensors and wearable devices, has enabled caregivers and healthcare professionals to monitor and manage incontinence more efficiently, improving patient care. As the aging population expands and technology advances, the United States adult diaper market is expected to remain a vital component of the broader healthcare industry, addressing the evolving needs of an aging demographic with greater effectiveness and dignity.

For instance, on April 28, 2022, First Quality Products, Inc. introduced an innovative technology for bladder control pads known as MaxSorbTM+ Zone. This technology offers accelerated absorption, ensuring a drier skin sensation throughout the day and promoting skin health. Pads equipped with First Quality's MaxSorb+ Zone can absorb liquids up to 50% more rapidly than previous alternatives.

Increase in Online Sales for Market Growth

The United States adult diaper market has witnessed a significant boost in sales due to the remarkable increase in online retail channels. The proliferation of e-commerce platforms has transformed the way consumers access and purchase adult diapers. Online sales offer convenience, discretion, and a wider range of product options, making them attractive for consumers and caregivers. The COVID-19 pandemic further accelerated this trend as individuals sought to minimize in-person shopping trips. As a result, established companies and new entrants in the adult diaper market have invested in robust online presence and e-commerce strategies to cater to the growing demand. This shift towards online sales is expected to continue to propel market growth, offering consumers greater accessibility and choice while fostering innovation and competition among manufacturers and retailers in the industry.

For example, in 2023, NorthShore Care Supply achieved a remarkable feat, earning a spot-on Newsweek's prestigious Best Online Shops list for the fourth consecutive year. Notably, NorthShore Care Supply secures the top medical supply category, underscoring its commitment to excellence in serving the adult diaper market through their online platform.

Drop Sales Tax on Disposable Diapers to Boost Affordability

Reducing or eliminating the sales tax on disposable diapers is expected to significantly enhance affordability and accessibility in the United States adult diaper market. Adult diapers are vital for individuals with incontinence, particularly the elderly, and those with certain medical conditions. Sales tax exemptions or reductions can alleviate the financial burden on both consumers and caregivers, making these essential products more affordable and ensuring that individuals in need can access high-quality incontinence solutions without financial strain.

Moreover, this tax policy change can improve public health outcomes by promoting proper incontinence management and potentially reducing healthcare costs associated with complications arising from inadequate care. For example, In June 2023, Florida followed the example of several other states by removing sales taxes on diapers. This move aims to increase affordability for both older adults and families with infants, recognizing that diapers are a fundamental necessity for many. Despite their importance, diapers, whether for babies or adults, are not covered by programs like food stamps or Medicare, making such tax exemptions crucial for easing the financial burden.

Growing Awareness about Incontinence

The rising awareness regarding incontinence represents a significant shift in public perception and understanding of this common condition. Multiple factors contribute to this heightened awareness, including the proliferation of public awareness initiatives and easy access to information about incontinence on the internet. These factors collectively empower individuals to recognize the importance of addressing incontinence and seeking suitable solutions. As awareness continues to spread, the demand for adult diapers is anticipated to witness substantial growth in the foreseeable future. The evolving landscape encourages individuals to proactively manage incontinence and fosters innovation and advancements in adult diaper technology and design to cater to the evolving needs of a more informed and discerning consumer base.

For example, in June 2023, NorthShore Adult Diapers partnered with Cubs Radio to combat the stigma surrounding incontinence and raised awareness about the products designed for managing significant control issues. NorthShore employed sports analogies to underscore the widespread occurrence of bladder and bowel control problems, affecting a significant portion of the elderly population in the United States.

Impact of COVID-19

The pandemic significantly impacted the United States adult diaper market. While the market for incontinence products remained essential, it experienced both challenges and opportunities. Initially, panic buying and stockpiling led to short-term spikes in demand for adult diapers, causing supply chain disruptions. However, as the pandemic continued, economic uncertainties and lockdowns reduced overall consumer spending, affecting purchasing power, which potentially dampened long-term growth. Additionally, the pandemic's impact on healthcare facilities and home care services influenced adult diapers' distribution and consumption patterns. Yet, the pandemic accelerated the adoption of e-commerce and telehealth services, prompting increased online sales of incontinence products.

United States Adult Diaper Market: Report Scope

“United States Adult Diaper Market Assessment, Opportunities and Forecast, 2016-2030F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the current state of the United States Adult Diaper Market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, COVID-19 and Russia-Ukraine war impact, opportunities, and forecast between 2023 and 2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute

Details

Base Year of the Analysis

2022

Historical Period

2016-2021

Forecast Period

2023-2030

Projected Growth Rate

CAGR of 7.8% between 2023 and 2030

Revenue Forecast in 2030

USD 6 billion

Units

Revenue in USD billion

Segments Covered

Product Type, Style, Material, Size, Price Range, Category, End-user, Distribution Channel

 

Regions Covered

Northeast, Southwest, West, Southeast, Midwest

Key Companies Profiled

First Quality Enterprises, Inc., Kimberly-Clark Corporation, Attends Healthcare Products, Inc., Essity AB, Domtar Corporation, Rifz Textiles., Hartmann USA, Inc., Nobel Hygiene, NorthShore Care Supply., Principle Business Enterprises, Inc.

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)

In this report, the United States Adult Diaper Market has been segmented into the following categories: 

1.       By Product Type

1.1.     Reusable Diapers

1.2.     Disposable Diapers

2.       By Style

2.1.     Pants/Pull-Up Style

2.2.     Pad Style

2.3.     Flat Style

2.4.     Others

3.       By Material

3.1.     Cotton

3.2.     Non-Woven Fabric

3.3.     Fluff Pulp

3.4.     Others

4.       By Size

4.1.     Small

4.2.     Medium

4.3.     Large

4.4.     Extra-Large

4.5.     2XL

5.       By Price Range

5.1.     Economy

5.2.     Mid-Range

5.3.     Premium

6.       By Category

6.1.     Male

6.2.     Female

6.3.     Unisex

7.       By End-user

7.1.     Residential

7.2.     Hospital & Clinics

7.3.     Others

8.       By Distribution Channel

8.1.     Hypermarkets/Supermarkets

8.2.     Convenience Stores

8.3.     Drug Stores/Pharmacies

8.4.     Online

9.       By Region 

9.1.    Northeast

9.2.    Southwest 

9.3.    West

9.4.    Southeast

9.5.    Midwest

Key Player Landscape and Outlook

The United States adult diaper market continues to evolve with a competitive landscape characterized by established players and new entrants. Key players like Kimberly-Clark, Procter & Gamble, Essity, and Domtar maintain dominant positions, leveraging their brand recognition and extensive distribution networks. These companies have adapted to changing consumer demands by introducing technologically advanced, discreet, and environmentally friendly products. Moreover, collaborations and acquisitions remain prevalent strategies to expand market reach and diversify product portfolios. As the aging population continues to grow and awareness surrounding adult incontinence issues increase, the market outlook is expected to remain positive. The integration of smart technologies, sustainable materials, and continuous product innovation are expected to drive growth, making the United States adult diaper market a dynamic and competitive space in the coming years.

For instance, in 2022, Northshore Care Supply, a company that makes incontinence products, started a clinical trial in senior care homes. They want to test their high-quality products and challenge the usual care practices, like changing diapers every two hours and at night as such frequent changing can disturb residents' sleep. NorthShore aims to show that their products can help seniors have healthier skin and better sleep, based on their experience with many customers. Jim Bogner, the VP of corporate strategy, believes that this trial data is essential for NorthShore to enter the business-to-business market.

Key Players operating in the United States Adult Diaper Market are:

·         First Quality Enterprises, Inc. 

·         Kimberly-Clark Corporation

·         Attends Healthcare Products, Inc.

·         Essity AB

·         Domtar Corporation

·         Rifz Textiles.

·         Hartmann USA, Inc.

·         Nobel Hygiene

·         NorthShore Care Supply.

·         Principle Business Enterprises, Inc.

Markets and Data’s reports answer the following questions:

    What is the current and future market size of the product/service in question globally or specific to different countries?

    How are the markets divided into different product/service segments and the market size and growth of each segment?

    What is the market potential of different product segments and their investment case?

    How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

    What is the business environment and regulatory landscape specific to the product/service?

If you can't find what you're searching for or have any custom requirements for the United States adult diaper market, you may approach our team at info@marketsandata.com

Frequently Asked Questions

What is the market size and growth rate of the United States adult diaper market?

arrowup
Heart

India Two-Wheeler Helmet Market Assessment, Opportunities and Forecast, 2018-2032F

India Two-Wheeler Helmet market is expected to witness a substantial growth due to an exponential rise in the number of two-wheeler owners, advent of rapid technological advancements and a huge increase in demand of full face helmets in the country.....Read More

Published on

December 2024

3,300

Heart

India Baby Wipes Market Assessment, Opportunities and Forecast, 2018-2032F

India Baby Wipes market is expected to witness substantial growth due to a continuous rise in demand for wet wipes for hygiene maintenance of babies, rapid technological advancements in baby wipe technologies, and a rise in the necessity for safety p....Read More

Published on

December 2024

3,300

Heart

India Food and Grocery Delivery Platforms Market Assessment, Opportunities and Forecast, 2018-2032F

The growth of India food and grocery delivery platforms market is primarily driven by increasing smartphone penetration and internet accessibility, which facilitate online ordering. The rising demand for convenience among consumers, especially in urb....Read More

Published on

November 2024

3,300

Heart

Global Textile Yarn Market Assessment, Opportunities and Forecast, FY2017-FY2031F

The global textile yarn market is expected to experience growth due to the rising consumer demand for sustainable fibers, technological advancements in manufacturing processes, increased applications in various industries, and expanding fashion and h....Read More

Published on

October 2024

4,500

Purchase Options

USD ($)

arrowdown

i

1,840

2,000

8%

i

2,970

3,300

10%

i

3,960

4,500

12%

i

5,950

7,000

15%

Tired of Searching?

Looking for Customization?

Some other doubt?

Need insights from a cohort?

REACH US

    icon_Five
    1st Floor, JDKD Corporate, A-23, Mathura Rd, Near Sarita Vihar Metro Station, Mohan Cooperative Industrial Estate, Saidabad, New Delhi -110044
    call_Two
    +91 11 42343567
icon_Seven
5741 Cleveland street, Suite 120, VA beach, VA, USA 23462
call_Three
+1 (757) 343-3258
icon_Eight
190 Middle Road, # 14-10 Fortune Centre, Singapore -188979