Pre-Workout Supplements Market Assessment, By Form [Powder, Capsule/Tablets, Ready to Drink], By Distribution Channel [Offline Channels, Online Channels], By Region, Opportunities and Forecast, 2017-2031F

Global pre-workout supplements market is projected to witness a CAGR of 6.14% during the forecast period 2024-2031, growing from USD 20.72 billion in 2023 to USD 33.38 billion in 2031. The market’s growth is boosted by rising health consciousness, growing interest in fitness and sports activities, easy accessibility of various workout supplements, and increasing celebrity endorsements for pre-workout supplements. Due to the growing burden of several lifestyle-related chronic diseases, individuals across the globe are increasingly focusing on maintaining their health and incorporating workout routines into their daily lives, and the demand for pre-workout supplements is further increasing. Lack of physical activity often increases the risk of circulatory and heart diseases, as inactivity can result in a buildup of fatty material in the arteries. The individual can also suffer from a heart attack if the artery responsible for carrying blood to the heart gets clogged and damaged. The World Health Organization (WHO) estimates that cardiovascular diseases are responsible for 17.9 million deaths every year globally.

Additionally, increasing investments in developing and introducing novel flavors will bolster the global pre-workout supplements market demand and aid the major brands in expanding their customer base. In June 2024, BEAM of Be Amazing launched new flavors for their pre-workout product portfolio. The new products that contain strawberry and pineapple flavors are naturally colored and are soy and gluten-free.

Furthermore, increasing celebrity endorsements and collaborations boost the global pre-workout supplements market size. In April 2023, BUILD, one of the leading sports nutrition brands in India, of Pursuit of Wellness Pvt. Ltd. to introduce a wide range of nutritional supplements over the next five years, including pre-workout supplements, to aid the regional population in achieving their fitness goals. Such partnerships allow companies to increase their brand awareness and market presence. 

Increasing Adoption of Healthy Lifestyle Boosts Market Demand

The rising adoption of unhealthy habits, including lack of proper sleep schedules, unhealthy eating, and irregular exercise, can be attributed to the increasing prevalence of lifestyle-related disorders and mental health conditions. According to the estimates of the WHO, approximately 5% of adults across the globe are suffering from depression. Such adults often end up adopting physical exercises and activities to reduce the symptoms of depression, as regular exercising releases endorphins that improve their sense of well-being. Thus, bolstering the demand for pre-workout supplements to improve endurance and strength and bolster energy levels.

Additionally, increasing awareness about the various advantages of exercising regularly and maintaining physical health is further propelling the requirement for pre-workout supplements. The increasing influence of fitness content creators on the younger generation is another major factor supporting the growing adoption of physical activities. Health coaches, fitness influencers, and brands are using various social media platforms to boost awareness about the importance of exercising regularly and ensuring optimum nutritional intake while working out. This, in turn, increases consumer awareness and highlights the benefits of pre-workout supplements, positively influencing the expansion of the pre-workout supplements market.

Novel Product Launches to Support the Market Expansion

The rising investments in developing and introducing novel products are a major driver of the global pre-workout supplements market. The market players are increasingly focusing on launching products in a wide range of flavors to appeal to a broader customer group. In August 2024, GAT Sport (World Health Products, LLC) announced the launch of Nitraflex ULTRA in three new flavors, including peach pineapple, strawberry watermelon, and blue raspberry. The pre-workout formula launched by the company represents the brand's evolution and is designed to push the boundaries of athletic performance. The new formula also offers heightened focus, enhanced muscle performance and hydration, and increased energy. Such introductions showcase the company’s commitment to delivering consumer-centric products, which are expected to aid it in expanding its market presence.

Similarly, in June 2024, Antidote Technologies, Inc. announced the launch of their new pre-workout supplement. The novel product launched by the company features natural products such as tart cherry and beetroots, as well as pro-biotics. The innovative blend is designed to provide fitness enthusiasts and athletes with supplements that promote overall health, enhance performance and support recovery. This new pre-workout supplement is backed by natural ingredients that can aid in increasing nitric oxide production in the body, have potent anti-inflammatory properties, and contain natural melatonin, among others.

Offline Channels Account for Significant Market Share

The increasing collaborations between leading supplement brands and retail chains and hypermarkets, supermarkets, and specialty stores, and high consumer confidence in physical stores for nutritional and dietary products support the major presence of offline distribution channels. Additionally, the increasing investments by leading supermarket chains towards the launch of their fitness products are also contributing to the dominance of the segment. In June 2024, ALDI Inc., a leading discount supermarket chain, announced the launch of its new fitness products, including its new Activ Max Pre-workout. The products launched by the store are comparatively economical, increasing their popularity among consumers. Such launches are further allowing offline channels to hold their position in the market as they are able to attract new customers with cost-efficient and novel products.

Meanwhile, online channels are expected to witness significant growth over the forecast period due to a wide range of benefits associated with shopping online, including value for money, consumer convenience, and one-day delivery and overnight shipping, among others. Additionally, various brands are adopting direct-to-customer (DTC) retail models and increasingly using their own online stores and websites to engage and deliver the required products to the consumers. These models are gaining popularity as they provide lucrative discounts, exclusive offers, personalized recommendations, and detailed product descriptions, among others.

Asia-Pacific is Expected to Witness Rapid Growth

The rapid population growth, increasing popularity of sports activities, and growing emphasis on health and well-being are some of the major factors supporting the market growth in the Asia-Pacific region. Changing consumer preferences, increasing construction of health and fitness centers, and rising broadcast of sports and athletic competitions across various channels are other major factors bolstering the consumption of pre-workout supplements in the region. Furthermore, the increasing penetration of e-commerce and quick commerce platforms in the region is increasing the accessibility of pre-workout supplements and bolstering sales in both rural and urban locations.

The increasing launch of new products also supports the expansion of the Asia-Pacific pre-workout supplements market. In April 2024, Outlast Labz USA launched operations in India to dominate the global market. The company is expanding its product portfolio to cater to the requirements of the Indian population and launch high-quality supplements in the region. The company promotes 100% pure protein powder, and its pre-workout supplements are designed without additives, fillers, soy, and gluten. Such launches are allowing major international brands to boost their presence in the Asia-Pacific, positively influencing the market’s expansion in the region.

Similarly, in July 2023, Myprotein of THG Nutrition Limited launched new pre-workout supplements in India to meet the evolving nutritional requirements of the country’s population. The supplements are available in a wide range of flavors, including coconut, pineapple, peach tea, blood orange, cranberry raspberry, and mango, among others. This introduction is allowing the brand to aid workout enthusiasts in meeting their nutritional requirements while maintaining taste and strengthening their position in the country.

Download Free Sample Report

Future Market Scenario (2024-2031F)

• As per the global pre-workout supplements market analysis, the market's growth is expected to be bolstered by rising concerns about health and well-being, increasing awareness about the benefits of working out, and the growing awareness about the importance of consuming supplements in maintaining health. The rapid expansion of the population is also expected to bolster the requirement for pre-workout supplements. The United Nations estimates that the global population will reach 9.7 billion by the 2050s.
• Furthermore, increasing investments by nutraceutical companies and supplement manufacturers to enhance formulations, expand their product portfolio, and bolster the availability of customized options is also expected to propel the demand for pre-workout supplements. The availability of customized options is expected to ensure that a diverse population group is able to meet their nutritional requirements.
• The growing popularity and rapid expansion of e-commerce and quick commerce platforms are expected to increase the accessibility of pre-workout supplements, positively influencing the expansion of the market.
• The growing awareness about the benefits of natural products is expected to augment the consumption of pre-workout supplements derived from natural and herbal ingredients, encouraging the key players of the market to invest in their production.

Report Scope

“Pre-workout Supplements Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global pre-workout supplements market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 6.14% between 2024 and 2031
Revenue Forecast in 2031	USD 33.38 billion
Segments Covered	Form, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	EFX Sports, Nutrex Research, GAT Sport, SynTech Nutrition, Amway Corporation, Nutrabolt, eFlow Nutrition LLC, BPI Sports LLC, BSN Supplements (Glanbia Nutritionals (Ireland) Limited), FINAFLEX
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global pre-workout supplements market has been segmented into the following categories: 

• By Form
  • Powder
  • Capsules/Tablets
  • Ready to Drink
• By Distribution Channel
  • Offline Channels
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Others
  • Online Channels
    • Company Website
    • E-commerce Platform
  • By Region
    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle East and Africa

Key Players Landscape and Outlook

The market's leading players are partnering with major retail chains to strengthen their position in the industry. In November 2024, GAT Sport announced a partnership with GNC Holdings, LLC, and the introduction of the former’s pre-workout Nitraflex ULTRA to the latter’s retail stores. The renewed collaboration between the two organizations is expected to increase the accessibility of GAT Sport’s products and support the company’s expansion, providing lucrative growth opportunities for the market. The partnership is also going to ensure that fitness enthusiasts are able to access a large portfolio of pre-workout supplements and accomplish their fitness goals.

Key Players Operating in Global Pre-Workout Supplements Market are:

• EFX Sports 
• Nutrex Research, Inc.
• GAT Sport
• SynTech Nutrition
• Amway Corporation
• Woodbolt Distribution, LLC (Nutrabolt)
• eFlow Nutrition LLC
• BPI Sports LLC
• BSN Supplements (Glanbia Nutritionals (Ireland) Limited)
• FINAFLEX

Markets and Data’s reports answer the following questions:

• What is the current and future market size of the product/service in question globally or specific to different countries?
• How are the markets divided into different product/service segments and the market size and growth of each segment?
• What is the market potential of different product segments and their investment case?
• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
• What is the business environment and regulatory landscape specific to the product/service?

If you can't find what you're searching for or have any custom requirements for global pre-workout supplements market, you may approach our team at info@marketsandata.com.