Global Lip and Cheek Tint Market Assessment, By Product Type [Natural, Synthetic], By Color [Red, Pink, Others], By Coverage [Sheer, Medium, Full], By Packaging [Glass Bottles, Stick Tubes, Others], By End-user [Residential, Commercial], By Price Range [Mass Segment, Premium Segment, Luxury Segment], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2017-2031F

Global lip and cheek tint market is projected to witness a CAGR of 7.41% during the forecast period 2024-2031, growing from USD 1.51 billion in 2023 to USD 2.68 billion in 2031. Factors like the versatility of the product catering to the usage on lips and cheeks, consumers’ preference for a minimal and natural everyday makeup look, convenience in portability that makes it ideal for on-the-go touchups, and consumers’ increasing demand for clean beauty products.

Consumers’ preference for lightweight and blendable lip and cheek tint is driving the market growth. Manufacturers are responding to the preferences of the consumers and formulating products that are lightweight and blend perfectly, offering a subtle moisturization and nourishment upon application.

The modern formulas of lip and cheek tints are designed to be long-wearing and buildable from just a sheer wash of color to quite an intense payoff as desired by the consumers. For instance, in September 2023, Rhode launched Peptide Lip Tint in four shades, which have sheer but buildable coverage. The tint melts onto the lips for a hint and glossy finish, giving the consumers a natural flush of color.

As consumers have become increasingly conscious of the products which they use in their daily makeup routines, natural and organic ingredients are chosen for formulation, driving the demand for nature-based tints in the market. Eco-conscious consumers seek products with ethical claims to embrace clean beauty, driving the demand for sustainable and ethically produced lip and cheek tints.

Global lipsticks market is growing at a significant pace, which is driving the growth of lip and cheek tints as well. It is because the consumers are preferring different formulations with different coverages, including the sheer coverage for a more natural look which is effectively delivered by the lip and cheek tints.

Consumers’ Preference for Natural Flush of Color to Drive the Market Growth

The global lip and cheek tint market is witnessing exponential growth due to a rising preference for a natural flush of color without carrying complete makeup. The current beauty trend of a no-makeup makeup look contributes to the increasing demand for lip and cheek tints, giving consumers a natural flush of color without showing off much. As lip and cheek tints are dilute, subtle, and better infused into the skin, they are ideal for consumers who want a fresh, dewy finish without the heaviness of classic makeup. It encourages manufacturers to develop products that are both lightweight and natural.

The rise of social media influencers and makeup artists posting their makeup looks using lip and cheek tints to showcase to the audience the easy and multiple usage of these look-perfecting products is further augmenting the market growth.

Lip and cheek tints are versatile and easy to use, embodying the principle of dual functionality. Due to their simplicity, they appeal to the busy consumer, who may wish for quick applications that can be put on with minimum effort.

Long Lasting Formulation to Appeal to the Consumers

Long lasting formulation is driving the market demand and is gaining popularity among the consumers due to several reasons. Long-lasting lip and cheek tints save the hassle of regular reapplying and touch-ups from morning till evening. It therefore saves time and effort, offering convenience to the consumers. Long-lasting tints are value for money for consumers, thus they increasingly prefer to spend on tints of good quality which ensures certain longevity.

Long-lasting formulations appeal to consumers as they hold fast despite eating, drinking, or exposure to any kind of weather element. This durability would make sure that the tint does not lose its color, allowing the consumers to look their best even after longer durations and in adverse situations. Advancement in cosmetic technology has allowed the manufacturers to formulate long-lasting, light, and comfortable tints which do not compromise on the hydration or health of the skin.

For instance, in September 2023, DAZZLE ME introduced its latest offerings during the New York Fashion Week Spring/Summer 2024. The launches included four latest shades of Ink-Licious Lip Tints that offer a long-lasting effect, enabling the consumers to achieve an enduring makeup look.

Red Tint to Dominate the Market

Red tint dominates the lip and cheek tint market for several reasons. Red is a versatile color that complements various skin tones and skin types, offering a natural flush of color. It fits well with the looks intended for both day and night, giving a natural, flushed look with a sheer finish, perfect for daytime. However, the deeper applications offer high coverage, creating a tint that complements night events. The versatility and adaptation of the red tint make them a preferred option among consumers fitting into their everyday makeup collection.

Red tints flatter most skin tones, from fair to deep. Unlike shades of pink or orange that may wash out certain complexions, red mostly complements, making it a go-to choice for many. Red tints can improve facial features by adding dimension and warmth to the face, giving a brighter look, which contributes to the ever-growing demand of consumers. They can make the lips appear fuller and the cheeks defined for a healthy and vibrant look.

In March 2022, Keys Soulcare introduced Sheer Flush Cheek Tint that nourishes the skin with light washes of dermatologist-developed, buildable color, clean, and cruelty-free tints. This vegan cheek tint is formulated with ingredients such as sunflower seed oil and safflower seed oil, which nourishes and leaves the skin feeling smooth and soft. The check tint has 4 red shades, namely, sensual which is a rich berry color, powerful which is a raspberry red, liberation which is a cherry red color and undeniable which is a deep warm wine color.

Asia-Pacific to Hold the Largest Market Share

Asia-Pacific is dominating the lip and cheek tint market due to several reasons. One of the major reasons for its dominance is the surging Korean beauty trends which have remarkably heightened the demand for lip and cheek tints in the region. K-beauty trends center around an innate, youthful look, usually portrayed through minimal, dewy, and natural makeup which is offered efficiently by lip and cheek tints. It gives a flush of color that can enhance naturally without appearing too drab or done-up.

Korean beauty brands are known for their innovative formulations, combining makeup with skincare benefits. Owing to this, the lip and cheek tints are often infused with hydration and nourishing ingredients, such as vitamin E and aloe vera, meeting consumers’ demand for multipurpose products.

For instance, in December 2022, Nuurraysa unveiled its latest cosmetic brand with the Korean Barbie Water Lip Tint launch. Infused with vitamins C and E, the product gives a fresh and natural flush of color. The formulation is lightweight and water-based, with long-lasting color stains that add a pop of color to the daily makeup routine.

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Future Market Scenario (2024 – 2031F)

The lip and cheek tint market has been expanding continuously throughout the historical period. It is expected to grow in the forecast period due to consumers’ increasing preference and surging trend for clean beauty products. Consumers are increasingly preferring formulations that are clean, vegan, organic, and cruelty-free as they are free from harsh chemicals and are light on the skin of the consumers. Thus, to cater to the surging demand of consumers for clean and vegan lip and cheek tints, manufacturers such as Milk Makeup LLC are formulating their products with vegan and clean ingredients. These lip and cheek tints are eco-friendly. Thus, they further appeals to eco-conscious consumers, contributing to the rising market growth.

Report Scope“Lip and Cheek Tint Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global lip and cheek tint market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 7.41% between 2024 and 2031
Revenue Forecast in 2031	USD 2.68 billion
Segments Covered	Product Type, Color, Coverage, Packaging, End-user, Price Range, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	L'Oréal S.A., Benefit Cosmetics LLC, The Body Shop International Limited, ETUDE Corporation, Groupe Clarins, Charlotte Tilbury Beauty Inc., Christian Dior SE, The Estée Lauder Companies Inc., The Boots Company PLC, Annmarie Gianni Skin Care, LLC, Milk Makeup LLC, Garvey's Gardens, LLC
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global lip and cheek tint market has been segmented into the following categories: 

·         By Product Type

o   Natural

o   Synthetic

·         By Color

o   Red

o   Pink

o   Others

·         By Coverage

o   Sheer

o   Medium

o   Full

·         By Packaging

o   Glass Bottles

o   Stick Tubes

o   Others

·         By End-user

o   Residential

o   Commercial

§  Makeup Artists

§  Salons

§  Others

·         By Price Range

o   Mass Segment

o   Premium Segment

o   Luxury Segment

·         By Distribution Channel

o   Offline

§  Supermarkets and Hypermarkets

§  Specialty Stores

§  Others

o   Online

§  E-commerce Websites

§  Company Owned Website

·         By Region

o   North America

o   Europe

o   Asia-Pacific

o   South America

o   Middle East and Africa

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to their evolving needs.

As consumers are increasingly preferring a wide variety of shades in lip and cheek tints, the key players offer an exclusive range of shades for their target audience. Moreover, manufacturers are developing formulations which provide moisture and do not leave the skin dry and cakey.

For instance, in February 2024, Milk Makeup LLC launched the cooling jelly lip and cheek tint, which does not have a dry, flaking, and cakey texture, unlike other blushes. The tints are available in a wide variety of shades such as Burst, Splash, Spritz, and Chill. The formula of the tint is hydrating and cooling with a unique jelly-like texture, formulated with ingredients such as aloe and seawater.

Key Players Operating in Global Lip and Cheek Tint Market are:

·         L'Oréal S.A.

·         Benefit Cosmetics LLC

·         The Body Shop International Limited

·         ETUDE Corporation

·         Groupe Clarins

·         Charlotte Tilbury Beauty Inc.

·         Christian Dior SE

·         The Estée Lauder Companies Inc.

·         The Boots Company PLC

·         Annmarie Gianni Skin Care, LLC

·         Milk Makeup LLC

·         Garvey's Gardens, LLC

Markets and Data’s reports answer the following questions:

·         What is the current and future market size of the product/service in question globally or specific to different countries?

·         How are the markets divided into different product/service segments and the market size and growth of each segment?

·         What is the market potential of different product segments and their investment case?

·         How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

·         What is the business environment and regulatory landscape specific to the product/service?

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