Japan is the third largest world economy with best-in-class infrastructure and a health-conscious and technologically advanced population. Japan water purifier market is experiencing constant growth and is projected to reach USD 1.5 billion by FY2031 from USD 0.9 billion in FY2023. Japan is a country where access to clean and safe drinking water is a cultural and modern necessity; the demand for cutting-edge water purification technologies has produced a thriving and dynamic market environment. Even though Japan’s tap water is safe to drink, as a precautionary measure, water purifiers are popular in Japan.

Japan water purifier market is characterized by cutting-edge filtration technology, environmental consciousness, and a desire for the purest water possible. Technological creativity, cultural values, and health-focused goals create a market. The market is expected to register a strong growth rate of 6.4% compounded annually for the forecast period between FY2024 and FY2031. Japan is a vital center of the global water purifier market with its quality products, constant innovation, and brands that have a presence all over the globe. Japan water purifier market offers various products integrated with new-age technologies, applicable for multiple purposes, from residential to commercial places to industrial purposes.

Innovation and Advanced Technologies

Japan is known for its technological innovation, extending to the Japan water purifier market. Japan has adopted advanced filtration technologies, such as Reverse Osmosis (RO), Ultrafiltration (UF), and multi-stage filtration processes. Consumers prioritize water purifiers that can effectively remove a wide range of contaminants, ensuring the highest water quality. Advanced filtration technologies, smart features, and real-time monitoring capabilities have captured consumer interest and driven adoption. In Japan water purifier market, water purifiers have transcended their traditional role, becoming instruments of precision that blend innovation and science to safeguard well-being.

Emma Japan announced the development of the Emma Bottle to create active water with the antioxidant potential to promote ageing care. This functional bottle brand focuses on the energy of deep-sea sand and uses far-infrared vibrations, powered by nature. Drinks can be placed inside the bottle to create this active water.

Growing Industrial and Commercial Demand

In the bustling landscape of Japan water purifier market, industrial and commercial sectors are emerging as pivotal drivers of innovation. Beyond serving the residential sector, water purifiers have found a new purpose as essential components in industries and commercial establishments nationwide. From manufacturing processes to hospitality and healthcare, the demand for reliable and high-quality water has propelled the adoption of advanced purification systems. Water purifiers of high quality and most efficient are always in demand among commercial establishments like healthcare, educational institutes, restaurants and bars, office spaces and at many other public places. Water purifiers are crucial in Japan's industries like automobiles, semiconductors, iron and steel and consumer electronics.

Point-of-Use (PoU) Dominating Residential Segment

In Japan's bustling metropolises and compact urban spaces, water purifiers have emerged as more than just appliances; they are essential companions for a population that values health and convenience. With limited living areas defining the urban landscape, the demand for space-efficient solutions has paved the way for water purifiers to become an integral part of everyday life. Because of their small size, high efficiency, and simplicity, point-of-use (PoU) water purifiers are standard and suitable for metropolitan areas in Japan and driving the Japan water purifier market. Examples include wall-mounted, countertop, under-sink, and faucet models. Urban populations are highly educated and technologically aware, which has led to the popularity of smart water purifiers that can give real-time data, seamless communication, and customization. Smart water purifiers give users the power to manage their water quality by giving them real-time data, filter replacement notifications, and remote control of purification settings. Users may control their water usage and make knowledgeable decisions about their drinking water habits using smart water purifiers, which offer insights into water consumption patterns.

Impact of COVID-19

The COVID-19 pandemic posed a multi-dimensional impact on Japan water purifier market. During the initial phase of the pandemic, water purifier manufacturing was halted due to a shortage of labour, raw materials, government restrictions and factory closures. This caused a decrease in supply in the Japan water purifier market and at the same time demand for water purifiers at home surged as people focused more on health and hygiene and subsequently, prices of water purifiers increased. On the other side industrial and commercial establishments were either closed or operated on a limited scale, to contain the spread, and thus demand for commercial and industrial water purifiers decreased. However, after the economy rebounded, demand for residential and, commercial & industrial water purifiers remained strong. The emphasis on touchless and remote-control technologies boosted the market for smart water purifiers that enable consumers to keep an eye on and manage their equipment through mobile apps or intelligent assistants.

Japan Water Purifier Market: Report Scope

Japan Water Purifier Market Assessment, Opportunities and Forecast, FY2017-FY2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the current state of the Japan Water Purifier market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 and Russia-Ukraine war impact, opportunities and forecast between FY2024 and FY2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc. 

Report Attribute	Details
Base Year of the Analysis	FY2023
Historical Period	FY2017-FY2023
Forecast Period	FY2024 and FY2031
Projected Growth Rate	CAGR of 6.4% between FY2024 and FY2031
Revenue Forecast in 2030	USD 1.5 billion
Units	Revenue in USD billion
Segments Covered	Technology, Type, Application, Distribution Channel
Regions Covered	North - Hokkaido and Tohoku, Central - Kanto and Chubu, South - Kansai, Chugoku, Shikoku and Kyushu & Okinawa
Key Companies Profiled	The Clorox Company (Brita) , Panasonic Corporation, Mitsubishi group (Cleansui), Toray Industries, Inc., Doctors Man Co., Ltd, Fuji Medical Instruments Mfg. Co., Ltd (Fujiiryoki) , Hitachi, Ltd., Toshiba Corporation, Kurita Water Industries Ltd, SnowPure Water Technologies, Pure Aqua, Inc, MOBIO (Manufacturing Business Center Osaka), Carbon Materials Division - Kuraray Co., LTD
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfil your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In this report, Japan Water Purifier Market has been segmented into the following categories:  

 By Technology

1.1.    Reverse Osmosis (RO)

1.2.    Ultraviolet (UV)

1.3.    Ultrafilters (UF)

1.4.    Hybrid

1.5.    Others

2.       By Type

2.1.    Point of Use

2.1.1.Under the Counter

2.1.2.Wall Mounted

2.1.3.Faucet Mounted

2.1.4.Others

2.2.    Point of Entry

3.       By Application

3.1.    Residential

3.2.    Commercial and Industrial

3.2.1.Workplaces

3.2.2.Educational Institutes

3.2.3.Medical Facilities

3.2.4.Manufacturing Facilities

3.2.5.Others

4.       By Distribution Channel

4.1.    Direct Sales

4.2.    Retail Stores

4.3.    Online

4.4.    Others

5.       By Region

5.1.    North - Hokkaido and Tohoku

5.2.    Central - Kanto and Chubu

5.3.    South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa

Key Players Landscape and Outlook 

The need for water purifiers for safe and clean drinking water, advanced technologies integrated into water purifiers and the health-conscious Japanese population create a favorable market outlook for the Japan water purifier market. The presence of notable companies that promote innovation, quality, and a dedication to providing pure water distinguishes the dynamic landscape of the Japan water purifier market. Various Japanese water purifier brands have made their presence globally and are renowned for quality and surety like Panasonic, Hitachi, Toshiba, Mitsubishi and the list goes on. Demand for water purifiers across various sectors is likely to be positive with the only downside is the stagnant population, which will start declining and market expansion will become limited in Japan itself, but export potential will remain high for the Asia-Pacific region.

Key Players Operating in Japan Water Purifier Market 

·         The Clorox Company (Brita)

·         Panasonic Corporation

·         Mitsubishi group (Cleansui)

·         Toray Industries, Inc.

·         Doctors Man Co., Ltd

·         Fuji Medical Instruments Mfg. Co., Ltd (Fujiiryoki)

·         Hitachi, Ltd.

·         Toshiba Corporation

·         Kurita Water Industries Ltd

·         SnowPure Water Technologies

·         Pure Aqua, Inc

·         MOBIO (Manufacturing Business Center Osaka)

·         Kuraray Aqua Co., LTD

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