Japan cosmetics market is experiencing constant growth and is projected to reach USD 31.82 billion by FY2031 from USD 22.85 billion in FY2023.
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Japan cosmetics market is experiencing constant growth and is projected to reach USD 31.82 billion by FY2031 from USD 22.85 billion in FY2023. The country's ageing and cosmopolitan population, as well as its traditional beauty standards, have helped them create a thriving market for cosmetics.
Also, the high level of disposable income in Japan is one of the major factors driving market growth for cosmetics. In addition, a variety of foreign and domestic beauty products are in high demand due to the sizeable population in the nation that has the capacity to pay premium prices for premium and luxury products including cosmetics. The market is expected to register a strong CAGR of 4.23% for the forecast period between FY2024 and FY2031 due to the stagnant population who are ageing, particularly women, who are becoming more mindful of their appearance and choosing chemical-free cosmetics. Cosmetic brands are putting more of an emphasis on using natural ingredients to create their goods.
South Korean hygiene and cosmetics manufacturer Aekyung, introduced LUNA, a cosmetics brand, at major offline stores in Japan to attract more customers and widen its sales channels. In the Japanese e-commerce sector, Aekyung's concealer has already gained popularity for its ability to cover up skin imperfections.
Integrating Technology in Beauty
Asian manufacturers exhibiting at Cosme Tokyo showcased the very latest in science-driven cosmetic products to appeal to the discriminating, smart, and well-educated Japanese consumer who is interested in ingredients and beauty technology. Beauty apps has seen a surge in Japan that offer virtual makeup try-on, skin analysis and individualized beauty advice. With the help of these apps, users can virtually try on various beauty looks, play around with colour combinations, and discover goods that are right for them. Additionally, several applications include product reviews, tutorials, and skincare advice. In order to give customized skincare regimes, Japanese companies have created smart beauty products that connect to smartphones or other devices. These tools evaluate moisture content, evaluate skin condition, and make appropriate product and therapy recommendations. To consistently improve recommendations based on user feedback, some devices even incorporate artificial intelligence (AI) algorithms.
With the upcoming release of Scalp Luxe ST, Japanese prestige skincare brand Seleia is utilizing microneedle technology. It comes in the shape of a pen. This is a therapy serum for sensitive and itchy scalps.
Ageing Population
Globally, Japan has the second-highest percentage of adults aged 65 years and older. In order to look young and wrinkle-free, anti-ageing products are becoming popular due to the country's elderly population. Customers are interested in products that address particular issues including fine lines, wrinkles, and sagging skin. Hyaluronic acid, collagen, and retinol are typical anti-aeging components popular in Japanese skincare products. The global market is expected to grow as a result of consumer demand for anti-wrinkle lotions and creams. Japan’s cosmetics market is expected to grow as a result of consumer demand for anti-wrinkle lotions and creams. Various brands are targeting this market with its various products that offer a solution to these problems.
CBD as an ingredient
The demand for CBD (Cannabidiol) as a component in beauty products has increased among Generation Z consumers in Japan. Japan's market is still developing because of its tight rules. Since marijuana has been illegal in Japan for many years and is still widely seen as a harmful narcotic, the market for CBD beauty products is still modest. This is especially true among older and more rural Japanese people. However, using CBD products has grown in popularity recently among younger Japanese who live in cities, especially those who are looking for relaxation and stress reduction. Because there are still several restrictions on manufacturing CBD in Japan, domestic cannabis firms typically import their CBD from Europe or the US to incorporate them in cosmetics products to fulfil the demand.
Government Regulations
The Japanese government maintains strict laws and regulations governing the cosmetic industry, and it has zero tolerance for the sale of fraudulent or forged cosmetics and personal care items. Japan has enacted a list of ingredients that are forbidden to be used and a positive list for UV filters and preservatives. Aside from these limitations, it is the responsibility of cosmetic makers to ensure product safety. Some of the restricted substances are sodium perborate, chloroform, pregnenolone acetate, dichlorophene, mercury and its compounds, strontium compounds, sulfamide and its derivatives, Nitrofuran type compounds and others. To control the practice, the government takes appropriate actions against the importers of forged products. Additionally, custom authority of Japan plays a significant role in monitoring import of cosmetic products for assurance of product quality and safety and the protection of social and natural environment.
Online Segment is Growing Business
Despite the COVID-19 situation, D2C cosmetics brands and companies have seen significant sales increase since 2020. The concept has made it possible for businesses to customize products and adjust to changing consumer demands. Increased smartphone subscriptions, improved internet connectivity, and simple and convenient shopping experiences have all contributed to a surge in the sales of personal care products through online and D2C channels. Brands are spending a lot of money on the internet and e-commerce platforms. Consumers in the Millennial and Generation Z people frequently use this online buying channels. Almost every brand have their own website where they interact directly to consumers and sell.
Impact of COVID-19
A significant impact of Covid-19 was observed at the cosmetics market of Japan because of the pandemic. Due to supply chain disruptions brought on by the pandemic, there is a lack of raw materials, which drives up costs. Additionally, as people spend more time at home and less time in public places, there has been a decline in the market for cosmetic products. Consumer preferences and behavior changed in response to the pandemic, consumers put more emphasis on self-care and preserving good skin. The pandemic accelerated Japan's transition to e-commerce, customers went to internet platforms to buy their cosmetic items as traditional businesses closed and saw less foot traffic. Online marketplaces and brand websites saw an increase in sales and became essential for reaching customers.
Japan Cosmetics Market: Report Scope
“Japan Cosmetics Market Assessment, Opportunities, and Forecast, FY2021-FY2031”, is a comprehensive report by Markets & Data, providing in-depth analysis and assessment of the current scenario of the cosmetics market in Japan, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (FY2024-FY2031). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
Report Attribute |
Details |
Base Year of the Analysis |
FY2023 |
Historical Period |
FY2017-FY2022 |
Forecast Period |
FY2024-FY2031 |
Projected Growth Rate |
CAGR of 4.23% between FY2024-FY2031 |
Revenue Forecast in FY2031 |
USD 31.82 billion |
Units |
Revenue in USD billion |
Segments Covered |
Category, Gender, End-user, Distribution Channel, Region |
Regions Covered |
North - Hokkaido and Tohoku Central - Kanto and Chubu South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa |
L’Oréal S.A., Isehan Co., Ltd, Koh Gen Do Americas, LLC, E’quipe Ltd, Shiseido Company, Limited, Kao Cooperation, Coty, Inc., Estée Lauder Companies Inc, Unilever Japan Holdings KK, The Procter & Gamble Company, Rohto Pharmaceutical Co., Ltd, DHC Corporation |
|
Customization Scope |
15% free report customization with purchase |
Pricing and Purchase Options |
Avail the customized purchase options to fulfil your precise research needs |
Delivery Format |
PDF and Excel through email (subject to the license purchased) |
In this report, Japan Cosmetics Market has been segmented into the following categories:
1.1. Skin Care
1.2. Hair Care
1.3. Nail Care
1.4. Make-up
1.5. Fragrances
1.6. Bath & Body
1.7. Others
2. By Gender
2.1. Male
2.2. Female
2.3. Unisex
3. By End-user
3.1. Commercial Establishments
3.1.1.Hotels
3.1.2.Spas
3.1.3.Beauty Salons
3.1.4.Colour Cosmetics and Beauty Service Provider
3.1.5.Others
3.2. Individual Users
4. Distribution Channel
4.1. Online
4.2. Offline
4.2.1.Retail Stores
4.2.1.1. Brand Stores
4.2.1.2. Kiosks
4.2.1.3. Multi-Brand Outlets
4.2.1.4. Pharmacies/Drug Stores
4.2.1.5. Speciality Salons
4.2.1.6. Others
4.2.2.Wholesale Channels
4.2.3.Dealers/Distributors
4.2.4.Others
5. By Region
1.1. North - Hokkaido and Tohoku
1.2. Central - Kanto and Chubu
1.3. South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa
Key Players Landscape and Outlook
The cosmetics industry in Japan is booming and serves as a significant centre for the manufacturing and consumption of cosmetics goods. High-end luxury cosmetics brands can command premium prices from consumers. Cosmetics companies began incorporating technology into their websites, providing customers with virtual try-on services to aid in their purchasing decisions. Virtual reality (VR) marketing has recently piqued the interest of cosmetic brands more and more. One of the key advantages of marketing in the VR space is the opportunity to provide clients with an entirely immersive brand experience. Cosmetic companies can create virtual environments that enable users to interact and explore their goods in a realistic manner.
Japan's Kao Corporation has introduced a new brand namely ‘Unlics’ for Generation Z men who desire a deeper form of beauty than just personal grooming. It is launched to cater for the men segment who were looking were 'Fine texture,' 'bright, clear, and cool,' in Gen Z. Using the tagline "hungry for beauty".
Visée, a Japanese cosmetics company, is releasing a line of lipsticks designed to enhance colour and gloss retention in an effort to meet what it believes are unmet market demands for long-lasting lipstick.
Market Xcel’s reports answer the following questions:
• What is the current and future market size of the product/service in question globally or specific to different countries?
• How are the markets divided into different product/service segments and the market size and growth of each segment?
• What is the market potential of different product segments and their investment case?
• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
• What is the business environment and regulatory landscape specific to the product/service?
Key Players Operating in Japan Cosmetics Market
· L’Oréal S.A.
· Isehan Co., Ltd
· Koh Gen Do Americas, LLC
· E’quipe Ltd
· Shiseido Company, Limited
· Kao Cooperation
· Coty, Inc.
· Estée Lauder Companies Inc
· Unilever Japan Holdings KK
· The Procter & Gamble Company
· Rohto Pharmaceutical Co., Ltd
· DHC Corporation
If you can't find what you're searching for or have any custom requirements for Japan Cosmetics Market, you may approach our team at info@marketsandata.com
Table of Contents
1. Research Methodology
2. Project Scope & Definitions
3. Impact of Covid-19
4. Executive Summary
5. Voice of Customer
5.1. Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)
5.2. Market Awareness and Product Information
5.3. Brand Awareness and Loyalty
5.4. Factors Considered in Purchase Decision
5.4.1.Brand Name
5.4.2.Pack Size
5.4.3.Price
5.4.4.Customisation Options
5.4.5.Packaging Type
5.4.6.Quality
5.4.7.Inclination Towards Organic Products
5.4.8.Promotional Offers & Discounts
5.5. Purpose of Purchase (Personal Use, Gifting)
5.6. Frequency of Purchase
5.7. Medium of Purchase
5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
6. Japan Cosmetics Market Outlook, FY2017-FY2031
6.1. Market Size & Forecast
6.1.1.By Value
6.1.2.By Volume
6.2.1.Skin Care
6.2.2.Hair Care
6.2.3.Nail Care
6.2.4.Make-up
6.2.5.Fragrances
6.2.6.Bath & Body
6.2.7.Nail Care
6.2.8.Others
6.3. By Gender
6.3.1.Male
6.3.2.Female
6.3.3.Unisex
6.4. By Enduser
6.4.1.Commercial Establishments
6.4.1.1. Hotels
6.4.1.2. Spas
6.4.1.3. Beauty Salons
6.4.1.4. Colour Cosmetics and Beauty Service Provider
6.4.1.5. Others
6.4.2.Individual Users
6.5. Distribution Channel
6.5.1.Online
6.5.2.Offline
6.5.2.1. Retail Stores
6.5.2.2. Brand Stores
6.5.2.3. Kiosks
6.5.2.4. Multi-Brand Outlets
6.5.2.5. Pharmacies/Drug Stores
6.5.2.6. Speciality Salons
6.5.2.7. Others
6.5.3.Wholesale Channels
6.5.4.Dealers/Distributors
6.5.5.Others
6.6. By Region
6.6.1.North - Hokkaido and Tohoku
6.6.2.Central - Kanto and Chubu
6.6.3.South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa
6.7. By Company Market Share (%), FY2023
7. Market Mapping, FY2023
7.1. By Product Category
7.2. By Gender
7.3. End-user
7.4. By Distribution Channel
7.5. By Region
8. Macro Environment and Industry Structure
8.1. Supply Demand Analysis
8.2. Import Export Analysis
8.3. Value Chain Analysis
8.4. PESTEL Analysis
8.4.1.Political Factors
8.4.2.Economic System
8.4.3.Social Implications
8.4.4.Technological Advancements
8.4.5.Environmental Impacts
8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter’s Five Forces Analysis
8.5.1.Supplier Power
8.5.2.Buyer Power
8.5.3.Substitution Threat
8.5.4.Threat from New Entrant
8.5.5.Competitive Rivalry
9. Market Dynamics
9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges and Restraints)
10. Key Players Landscape
10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
13.1. L’Oréal S.A.
13.1.1. Company Details
13.1.2. Key Management Personnel
13.1.3. Products & Services
13.1.4. Financials (As reported)
13.1.5. Key Market Focus & Geographical Presence
13.1.6. Recent Developments
13.2. Isehan Co., Ltd
13.3. Koh Gen Do Americas, LLC
13.4. E’quipe Ltd
13.5. Shiseido Company, Limited
13.6. Kao Cooperation
13.7. Coty, Inc.
13.8. Estée Lauder Companies Inc
13.9. Unilever Japan Holdings KK
13.10. The Procter & Gamble Company
13.11. Rohto Pharmaceutical Co., Ltd
13.12. DHC Corporation
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
14. Strategic Recommendations
15. About Us & Disclaimer
List of Figure- Japan Cosmetics Market
Figure 1. Japan Cosmetics Market, By Value, in USD Billion, FY2017-2031F
Figure 2. Japan Cosmetics Market, By Volume, in Unit Thousand, FY2017-2031F
Figure 3. Japan Cosmetics Market Share, By Product Category, in USD Billion, FY2017-2031F
Figure 4. Japan Cosmetics Market Share, By Gender, in USD Billion, FY2017-2031F
Figure 5. Japan Cosmetics Market Share, By End-user, in USD Billion, FY2017-2031F
Figure 6. Japan Cosmetics Market Share, By Distribution Channel, in USD Billion, FY2017-2031F
Figure 7. Japan Cosmetics Market Share, By Region, in USD Billion, FY2017-2031F
Figure 8. By Product Category Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 9. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023
List of Table- Japan Cosmetics Market
Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Region and Countries Where We Have Executed Client Projects
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2,970
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5,950
7,000
15%
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