Global Isoflavones Market Assessment, By Product Type [Natural, Synthetic], By Source [Soy, Red Clover, Chickpeas, Others], By Form [Powder, Liquid, Others], By Application [Nutraceuticals, Pharmaceuticals, Cosmetics, Food and Beverages], By Distribution Channel [Business-to-Business, Business-to-Consumer], By Region, Opportunities and Forecast, 2017-2031F

Global isoflavones market was valued at USD 1.26 billion in 2023, expected to reach USD 1.86 billion in 2031, with a CAGR of 4.96% for the forecast period between 2024 and 2031. The market is growing rapidly as more people are becoming aware of the health benefits associated with naturally occurring substances, such as isoflavones. These derivatives are sourced mainly from soybeans and red clover, which have shown the ability to lower the probability of getting some cancers, improve heart health, and help with menopause, among other uses. A considerable propeller in driving market growth is given by the significant increase in demand for nutritional additives and other health-oriented products coming from consumers who are focused on health.

North America and Europe are the leading markets, as consumers in these regions are well-informed about nutraceuticals and pharmaceuticals, and experienced manufacturers make these products. The United States commands the market in North America, while Germany and the United Kingdom take the lead in Europe. Increasing health awareness, rising income levels, and increased use of soy-based products, especially in China and Japan, continue to drive strong growth in Asia-Pacific.

Various forms of isoflavones are highlighted by market segmentation, including powders and liquids, for many uses such as cosmetics, pharmaceuticals, nutraceuticals, and animal feed. Increased demand for natural and plant-based supplements is fueling the rapid growth in the nutraceuticals category. Consumption of 60 milligrams of isoflavones per day is generally recommended to reduce the health risks.

The major players in the market are concentrating on upcoming ideas so as to produce high-standards of isoflavone products. In addition, firms have expanded their supply chains to other parts of the world because increased requirements are emerging globally.

Increasing Adoption in Animal Feed Propels the Market Growth

The animal feed market is increasingly integrating isoflavones, a significant shift in global isoflavones market trends. These substances are largely derived from soybeans and other types of legume seeds where they are known to boost livestock health and production capacity. For instance, livestock that consume these bioactive compounds tend to have better reproductive abilities, bone mass formation, and immune responses. Their main benefit is in the feeding of poultry and swine, which helps manage stress, optimize growth rates, and enhance meat quality.

Several factors are driving the utilization of isoflavones in livestock feeds. Rising emphasis on adopting natural farming methods prompts farmers to seek something other than artificial additives. Isoflavones provide a safe way out, based on the livestock consumer’s shift for quality and hygiene. Additionally, research highlighting how isoflavones can enhance the health of animals has motivated manufacturers to include them in feed formulations.

For instance, in March 2023, Nestlé SA Purina PetCare launched OM Metabolic Response and Joint Mobility Canine Formula to help dogs lose fat and reduce muscle loss. The dry Purina ProPlan Veterinary Diet includes isoflavones, a 3-to-1 protein-to-starch ratio, l-carnitine, and natural fiber, reducing select pro-inflammatory cytokines.

Rising Demand for Functional Foods and Nutraceuticals to Fuel the Demand for Isoflavones

The increasing demand for functional foods and nutraceuticals is a significant driving factor in the global isoflavones market. As consumers become more health-conscious, they seek foods and supplements that provide additional health benefits beyond basic nutrition. Functional foods with isoflavones provide specific heart health benefits, cancer risk reducing effects and relief from menopausal symptoms. Because of their antioxidant properties and involvement in maintenance of hormones equilibrium, isoflavones have become popular in supplements and formulas.

The demand for preventive healthcare trends originates from consumers’ penchant for incorporating nutraceuticals into their diets proactively as a way of preventing chronic diseases and improving their well-being in entirety thereby maintaining a healthy way of life. Since functional foods like soy milk, protein bars and fortified snacks can be easily available, they fit into busy lives hence being a favorite option for individuals who care about their health.

Responding to the changing market landscape, the food and beverage industry is reacting by coming up with new soya products that contain a considerable concentration of isoflavones hence boosting market expansion. Functional foods and nutraceuticals are likely to be insisted on more as people get to know about the health advantages of isoflavones. In June 2024, Otsuka Pharmaceutical Co., Ltd. (Otsuka) and Korea Otsuka Pharmaceutical Co., Ltd. (KOP) announced the launch of SOYJOY, a whole-soy nutrition bar, at convenience stores and health and beauty stores in South Korea. The product includes soy isoflavones and other plant-based proteins without compromising the taste.

Soy Derived Isoflavones Dominate the Market Share

Soy claims a major stake in the isoflavones market globally because of its high isoflavone content and fundamental research supportive of its medicinal claims. It is rich in genistein and daidzein, both which help prevent cancer risks, improve the condition of the heart, and reduce symptoms of menopause. This high concentration makes soy an economically practicable and well-performing source of isoflavones. In fact, in October 2023, Karo Healthcare AB, under its brand name Nutravita, launched a food supplement, MenoBalance, to support women during their menopause stage. The product is manufactured using soy isoflavones as one of the key ingredients, in combination with Vitamin C, to formulate collagen and fight aging symptoms in women, occurring as a result of menopause.

Moreover, soy-based products, such as soy milk, tofu, and soy protein supplements, are widely consumed, especially in Asia, strengthening their dominance and availability.

The food and nutraceutical industries have also made significant investments in soy-based products, consolidating its leading market position. Even though other sources, such as red clover, chickpeas, and others, participate in the isoflavones market, they play a comparatively lesser significant role. Soy isoflavones are still leading in the worldwide market because they have been in it for long hence people are familiar with their safety profile as well as the proven efficacy has been proven.

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Asia-Pacific is the Fastest Growing Market

Asia-Pacific is rapidly becoming an important player in the global isoflavones market due to the mix of ancient food habits and rising health awareness driving it from within. Countries such as China, India and Japan are leading this growth. For instance, the continued use of soy products at daily meals has formed part and parcel of people’s lives especially in Japan and China thereby laying a strong basis upon which isoflavones are embraced and integrated. An average of 15 to 60 milligrams of isoflavones is consumed by Asian people daily. The demand for these compounds is experiencing a boost with increasing awareness among people regarding the impact of isoflavones on health. They tend to help in cutting down the risk of chronic diseases and relieve menopausal symptoms.

Moreover, increased disposable income and urbanization have resulted in a rise in consumer spending on well-being products such as functional foods and dietary supplements which are enhanced with isoflavones. This trend is being developed by the growing nutraceutical and cosmetic sectors in the region as they integrate isoflavones into several products meant to enhance health and appearance. With this dynamic change in consumer preferences and market potential, it is expected that the region will play an important role by stimulating higher demand levels as compared to other regions.

Future Market Scenario (2024 – 2031F)

1. With growing awareness on the importance of health, the need for nutritious food products, dietary supplements and drugs containing isoflavones is expected to increase. Rise in aging population demanding natural cures will further drive this demand.

2. Technological innovations are expected to increase the bioavailability and efficacy of isoflavones and thus make them more effective and attractive to consumers. Reduction in production costs through advances in extraction and other processing methods will also serve to lower prices, thus making isoflavone products more affordable and available.

3. Scientists are increasingly interested in incorporating isoflavones into skincare and cosmetic products both for their anti-aging and antioxidant properties. Simultaneously, there will be an increased utilization of isoflavones in animal feeds to improve the health and productivity of livestock thus meeting the market need for high quality animal products.

Report Scope

“Isoflavones Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of the global isoflavones market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 4.96% from 2024-2031
Revenue Forecast in 2031	USD 1.86 billion
Segments Covered	Product Type, Source, Form, Application, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profiled	Archer Daniels Midland Company, BASF SE, Kerry Group plc, International Flavors & Fragrances Inc., Shaanxi Guanjie BiotechTechnology Co., Ltd., FUJIFILM Wako Chemicals U.S.A. Corporation, Biosynth Ltd, Merck KGaA, Bio-gen Extracts Pvt. Ltd., ABCO INDIA PRIVATE LIMITED
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased). We can also provide the editable version of the report in PPT/PDF format on special request

In the report, global isoflavones market has been segmented into following categories:

• By Product Type
  • Natural
  • Synthetic
• By Source
  • Soy
  • Red Clover
  • Chickpeas
  • Others
• By Form
  • Powder
  • Liquid
  • Others
• By Application
  • Nutraceuticals
  • Pharmaceuticals
  • Cosmetics
  • Food and Beverages
• By Distribution Channel
  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
• By Region
  • North America
  • Europe
  • South America
  • Asia-Pacific
  • Middle East and Africa

Key Players Landscape and Outlook

Global isoflavones market is shaped by several key players who dominate through extensive research, product innovation, and strategic expansions. Leading companies leverage their robust supply chains and advanced extraction technologies to offer high-quality isoflavone products. These industry giants focus on developing diverse applications, from nutraceuticals and functional foods to pharmaceuticals and cosmetics, meeting the rising demand for health-promoting ingredients. In April 2024, Sirio Pharma launched its range of products in softgels and gummies targeting women’s health and personalized nutrition. The ingredients used in the manufacturing process include Novasoy, a soy isoflavone from Archer Daniels Midland Company, and other ingredients.

The outlook for the isoflavones market is promising, driven by increasing consumer awareness of health benefits, technological advancements in extraction methods, and the expanding application spectrum. Continuous research and development, coupled with strategic partnerships and mergers, are expected further to strengthen the market presence of these key players, ensuring sustained growth and innovation.

Key Players Operating in Global Isoflavones Market are:

• Archer Daniels Midland Company
• BASF SE
• Kerry Group plc
• International Flavors & Fragrances Inc.
• Shaanxi Guanjie BiotechTechnology Co., Ltd.
• FUJIFILM Wako Chemicals U.S.A. Corporation
• Biosynth Ltd
• Merck KGaA
• Bio-gen Extracts Pvt. Ltd.
• ABCO INDIA PRIVATE LIMITED

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