lndia Water Purifier Market size was valued at USD 1.57 billion in 2022, which is expected to grow to USD 3.92 billion in 2030 with a CAGR of 12.1% for the forecast period between FY2024 and FY2031.
Home>Industry Reports>India Water Purifier Market Assessment, Opportunities, and Forecast, FY2017-FY2031F
India Water Purifier Market has expanded significantly over the last decade and saw many transformations. In Indian households, the water purifier is necessary rather than a good-to-have product. Consumer awareness and limited access to safe and clean drinking water have driven the growth of India water purifier market. For Indian households and businesses, finding reliable and effective water filtration solutions has become crucial due to the constantly growing population, rapid urbanization, increasing pollution and limited access to safe water. The India water purifier market growth rate is forecasted to be 12.1% compounded annually for the forecast period between FY2024 and FY2031.
India water purifier market offers a diverse range of products that cater to different needs of different customers, from traditional gravity-based purifiers to advanced technologies like Reverse Osmosis (RO) and Ultraviolet (UV) purification. In FY2023, the Water purifier market in India was valued at USD 1.57 billion, estimated to reach USD 3.92 billion in FY2031 owing to solid demand for pollution and contamination-free drinking water and growing awareness of waterborne diseases.
Only 2% of Indian homes receive water from their local body, that is fit for drinking, and almost half of the population uses some water purification method at home through boiling, water purifiers and others, displaying that India water purification market has huge untapped potential. Prominent international and domestic water purifier brands in India are Aquaguard, Kent, AO Smith and Pureit.
Urbanization and Changing Lifestyle
Indian customers are moving away from their old-age practices of water filtering, like boiling water or storing water in mud jugs. Rapid urbanization and lifestyle changes in urban areas increased consumer spending on health and wellness products, including home water purifiers. In Indian water purifier market, advanced water filtration techniques, including reverse osmosis (RO) and ultraviolet (UV) purification have become increasingly popular. Due to its effectiveness in eliminating a variety of impurities and maintaining the safety of drinking water, consumers are increasingly choosing these cutting-edge purifiers in their busy life, as safe drinking water becomes available 24 hours without any effort. Along with metro and tier-I Indian cities, the India water purifier market was seeing substantial growth in smaller cities and towns too as the awareness of water quality and the availability of affordable products expanded beyond metro areas.
Increasing Incomes and Growing Online Sales
Indian economy continues to grow, and the Indian middle-class population continues to expand; disposable income has risen, enabling more residential sectors to acquire water purifiers as part of their necessary home appliances. The increasing disposable income among consumers has substantially impacted the Indian water purifier market. Consumers with higher disposable income are more likely to opt for advanced and premium water purifier models that offer additional features, such as innovative technology, mineral retention, and multi-stage filtration. Wall-mounted purifiers have been in high demand in traditional kitchens but in modular kitchens, water purifier sink (mounted below the sink) is becoming popular.
Online sales of water purifiers were witnessing significant growth, driven by the convenience of e-commerce platforms and the increasing acceptance of online shopping in India.
Industrial and Commercial Applications
Apart from home applications, water purifiers have business and industrial applications as businesses, healthcare facilities and educational institutions also utilize water purifiers since the purity of the water is essential to their operations. Many consumer goods manufacturing facilities need safe water to conduct their operations. The use of water purifiers in various industries, such as pharmaceuticals, food and beverage, chemicals, textiles and electronics, also contributed to the India water purifier market growth. High-quality supply water is necessary for industries that use boilers for various operations to avoid corrosion and scale buildup. Water purifiers aid in removing contaminants that may shorten the lifespan and efficiency of boilers. The pharmaceutical industry requires ultrapure water for drug manufacturing processes. Water purifiers remove impurities that could affect the quality and efficacy of medicines.
Shift towards Advanced Purification Technologies
India water purifier market is flooded with various branded and unbranded water purifiers. These water purifiers come with many technologies and advanced filtration techniques like Ultraviolet (UV), Ultrafiltration (UF), Reverse osmosis (RO), Nanofiltration (NF), and gravity-based purifiers which use various filters like multistage filters, carbon filters, selective filtration, and others to provide safe drinking water. Water purifiers are available for both point-of-use (PoU) and point-of-entry (PoE) requirements, integrated with smart technologies. This shift is driven by the increasing demand for higher water quality standards, growing awareness of waterborne diseases, and advancements in water treatment technologies. As technology continues to evolve, India water purifier market is likely to see further innovations, improving efficiency, sustainability, and overall performance of water purification systems. Water purifier bottles are becoming popular in India water purifying market among travel enthusiasts and the younger workforce, providing a portable solution for clean drinking water.
In July 2023, Hindustan Unilever Limited (HUL) launched the New Pureit Revito Series of water purifiers, powered by DURAViva, the top-of-the-line filtration technology that includes a WQA gold seal component guaranteed to remove heavy metals while producing the purest water - up to 8000L.
Impact of COVID-19
COVID-19 pandemic had a significant impact on India water purifier market as it created both problems and opportunities for water purifier manufacturers. In the earlier stages of the pandemic, lockdowns and restrictions were imposed in the country which caused the closure of manufacturing units and supply chains were disrupted, due to which imports were impacted too. During the pandemic, the cost and prices of water purifiers increased due to reduced supply. However, once the economy rebounded and restrictions eased, awareness about personal hygiene and health increased, leading to an increased focus on clean and safe drinking water. This contributed to a surge in demand for water purifiers as people sought ways to ensure the quality of their water supply at home.
India Water Purifier Market: Report Scope
India Water Purifier Market Assessment, Opportunities and Forecast, FY2017-FY2031F” is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the current state of the India Water Purifier market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 and Russia-Ukraine war impact, opportunities and forecast between FY2024 and FY2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.
Report Attribute |
Details |
Base Year of the Analysis |
FY2023 |
Historical Period |
FY2017-FY2022 |
Forecast Period |
FY2024 and FY2031 |
Projected Growth Rate |
CAGR of 12.1% between FY2024 and FY2031 |
Revenue Forecast in FY2031 |
USD 3.92 billion |
Units |
Revenue in USD billion |
Segments Covered |
Technology, Type, Application, Distribution Channel |
Regions Covered |
North, South, East, West and Central |
Key Companies Profiled |
Unilever PLC, Eureka Forbes Ltd, Kent RO Systems Ltd., Panasonic Corporation, SAR Group (Livpure), A.O. Smith Corporation, LG Corporation, Tata Group (Tata Swach), Netsol Water Solutions Pvt. Ltd, Aquafresh RO Systems, Proven Water Industries Private Limited, Franke Group (Franke Faber India Private Limited) |
Customization Scope |
15% free report customization with purchase |
Pricing and Purchase Options |
Avail the customized purchase options to fulfil your precise research needs |
Delivery Format |
PDF and Excel through email (subject to the license purchased) |
In this report, India Water Purifier Market has been segmented into the following categories:
1.1. Reverse Osmosis (RO)
1.2. Ultraviolet (UV)
1.3. Ultrafilters (UF)
1.4. Hybrid
1.5. Others
2.1. Point of Use
2.1.1.Under the Counter
2.1.2.Wall Mounted
2.1.3.Faucet Mounted
2.1.4.Others
2.2. Point of Entry
3.1. Residential
3.2. Commercial and Industrial
3.2.1.Workplaces
3.2.2.Educational Institutes
3.2.3.Medical Facilities
3.2.4.Manufacturing Facilities
3.2.5.Others
4. By Distribution Channel
4.1. Direct Sales
4.2. Retail Stores
4.3. Online
4.4. Others
5. By Region
5.1. Northeast
5.2. Southwest
5.3. West
5.4. Southeast
5.5. Midwest
Key Players Landscape and Outlook
India is a dynamic water purifier market comprising regional, national and international players offering water purifier products and services in different sectors and water purifiers at home. Outlook for India water purifier market remains positive for years to come owing to raising awareness for clean and safe drinking water, increasing incomes, technological advancement and growing urbanization. Technological advancements were likely to drive further innovation in water purification technologies, leading to a diverse range of products catering to various segments of the Indian population. Expansion of e-commerce and online sales channels was expected to boost further the accessibility and availability of water purifiers across the country.
In June 2023, Tesla Power USA, a famous supplier of sustainable solutions, has introduced the most innovative and affordable line of alkaline water purifiers in India. The water purifier sector has undergone a revolution due to this ground-breaking move.
In May 2023, The Indian Institute of Technology (IIT) Kanpur designed, an improved version of Shuddham, a water purifier-cum-cooler created to offer cost-effective and creative solutions to rural homes and urban middle-class society.
Key Players Operating in India Water Purifier Market
· Eureka Forbes Ltd
· Kent RO Systems Ltd.
· Panasonic Corporation
· SAR Group (Livpure)
· A. O. Smith Corporation
· LG Corporation
· Tata Group (Tata Swach)
· Netsol Water Solutions Pvt. Ltd
· Aquafresh RO Systems
· Proven Water Industries Private Limited
· Franke Group (Franke Faber India Private Limited)
Markets and Data’s reports answer the following questions:
· What is the current and future market size of the product/service in question globally or specific to different countries?
· How are the markets divided into different product/service segments and the market size and growth of each segment?
· What is the market potential of different product segments and their investment case?
· How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
· What is the business environment and regulatory landscape specific to the product/service?
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Table of Contents
1. Research Methodology
2. Project Scope & Definitions
3. Impact of COVID-19 on India Water Purifier Market
4. Executive Summary
5. Voice of Customer
5.1. Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)
5.2. Market Awareness and Product Information
5.3. Brand Awareness and Loyalty
5.4. Factors Considered in Purchase Decision
5.4.2.Capacity
5.4.3.Price
5.4.4.Quality
5.4.5.Customisation Options
5.4.6.Packaging Type
5.4.7.Electricity Consumption / Star Rating
5.4.8.Fitting Space
5.4.9.Promotional Offers & Discounts
5.5. Purpose of Purchase (Personal Use, Gifting)
5.6. Frequency of Purchase
5.7. Medium of Purchase
5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
6. India Water Purifier Market Outlook, FY2017-FY2031
6.1. Market Size & Forecast
6.1.1.By Value
6.2. By Technology
6.2.1.Reverse Osmosis (RO)
6.2.2.Ultraviolet (UV)
6.2.3.Ultrafilters (UF)
6.2.4.Hybrid
6.2.5.Others
6.3. By Type
6.3.1.Point of Use
6.3.1.1. Under the Counter
6.3.1.2. Wall Mounted
6.3.1.3. Faucet Mounted
6.3.1.4. Others
6.3.2.Point of Entry
6.4. By Application
6.4.1.Residential
6.4.2.Commercial and Industrial
6.4.2.1. Workplaces
6.4.2.2. Educational Institutes
6.4.2.3. Medical Facilities
6.4.2.4. Manufacturing Facilities
6.4.2.5. Others
6.5. By Distribution Channel
6.5.1.Direct Sales
6.5.2.Retail Stores
6.5.3.Online
6.5.4.Others
6.6. By Region
6.6.1.North
6.6.2.South
6.6.3.East
6.6.4.West and Central
6.7. By Company Market Share (%), FY2023
7. Market Mapping, FY2023
7.1. By Technology
7.2. By Type
7.3. By Application
7.4. By Distribution Channel
7.5. By Region
8. Macro Environment and Industry Structure
8.1. Supply Demand Analysis
8.2. Import Export Analysis
8.3. Value Chain Analysis
8.4. PESTEL Analysis
8.4.1.Political Factors
8.4.2.Economic System
8.4.3.Social Implications
8.4.4.Technological Advancements
8.4.5.Environmental Impacts
8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter’s Five Forces Analysis
8.5.1.Supplier Power
8.5.2.Buyer Power
8.5.3.Substitution Threat
8.5.4.Threat from New Entrant
8.5.5.Competitive Rivalry
9. Market Dynamics
9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges and Restraints)
10. Key Players Landscape
10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
13.1. Unilever Plc
13.1.1. Company Details
13.1.2. Key Management Personnel
13.1.3. Products & Services
13.1.4. Financials (As reported)
13.1.5. Key Market Focus & Geographical Presence
13.1.6. Recent Developments
13.2. Eureka Forbes Ltd
13.3. Kent RO Systems Ltd.
13.4. Panasonic Corporation
13.5. SAR Group (Livpure)
13.6. A. O. Smith Corporation
13.7. LG Corporation
13.8. Tata Group (Tata Swach)
13.9. Netsol Water Solutions Pvt. Ltd
13.10. Aquafresh RO Systems
13.11. Proven Water Industries Private Limited
13.12. Franke Group (Franke Faber India Private Limited)
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
14. Strategic Recommendations
15. About Us & Disclaimer
List of Figures: India Water Purifier Market
Figure 1. India Water Purifier Market, By Value, In USD Billion, FY2017-FY2031F
Figure 2. India Water Purifier Market, By Volume, In Unit Thousand, FY2017-FY2031F
Figure 3. India Water Purifier Market Share, By Technology, In USD Billion, FY2017-FY2031F
Figure 4. India Water Purifier Market Share, By Type, In USD Billion, FY2017-FY2031F
Figure 5. India Water Purifier Market Share, By Application, In USD Billion, FY2017-FY2031F
Figure 6. India Water Purifier Market Share, By Distribution Channel, In USD Billion, FY2017-FY2031F
Figure 7. India Water Purifier Market Share, By Region, In USD Billion, FY2017-FY2031F
Figure 8. By Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 10. By Application Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023
List of Tables: India Water Purifier Market
Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
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USD ($)
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1,840
2,000
8%
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2,970
3,300
10%
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3,960
4,500
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5,950
7,000
15%
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