Global Halal Cosmetics Market Assessment, By Product Category [Skincare, Haircare, Nailcare, Make-up, Fragrances, Bath & Body, Others], By Gender [Male, Female, Unisex], By End-user [Commercial Establishments, Individual Users], By Distribution Channel [Online, Offline], By Region Opportunities and Forecast, 2018-2032F

Global halal cosmetics market is projected to witness a CAGR of 12.66% during the forecast period 2024-2031, growing from USD 54.19 billion in 2024 to USD 140.62 billion in 2032. Halal Cosmetics, manufactured per the guidelines of Islamic law, have witnessed a mushrooming growth over the past decade. The flourishing growth of the global halal cosmetics market can be attributed to the surging demand for ethical and religiously compliant beauty products. This implies that halal products must not contain any ingredients derived from animals (e.g. fat, flesh, blood), be it in their production, manufacturing, packaging, or distribution. The products must also be devoid of alcohol, and other non-permissible substances, adhering to Islamic law.

Although halal-certified products have historically been well accepted and demanded by Muslims and Muslim countries, the conscious modern consumers of the digital age, even in non-Muslim countries now resonate well with safe, cruelty-free, transparent, and sustainable products. The rising awareness of health concerns associated with products has propelled these consumers to incorporate halal cosmetic products into their regimes.

Along with conscious and ethical consumerism, the influence of social media, rapid urbanization, increasing disposable income, e-commerce growth, product innovations, and how industry giants market their products significantly contribute to the mushrooming growth of the global halal cosmetics market.

Led by both international and local players, the market extends beyond catering to Muslim consumers. Key players are constantly revisiting their product lines and focusing on global expansion. Additionally, collaborations and partnerships also form strategic initiatives to expand market reach by leveraging local expertise.

In November 2022, a Singapore-based FMCG conglomerate specializing in personal care essentials, Believe invested USD 10 million in IBA Cosmetics, an Indian halal-certified and vegan cosmetics brand, forming a strategic partnership rooted in shared values, and expanding its retail market space in Saudi Arabia, UAE, Bangladesh and other countries.

Growing Muslim Population and Halal Certification Spearheading Market Augmentation

According to TimesPrayer, as of December 2024, there are over 2.04 billion Muslims in the world, making Islam the second-largest religion after Christianity. This surging Muslim population is robustly driving the global halal cosmetics market forward. The market is propelled by the rising disposable income and spending power of the middle-class population in regions with dense Muslim populations, such as Asia-Pacific, the Middle East, and parts of Africa. Millennials and Gen Z form a large proportion of the Muslim population. These consumers are more brand-conscious and primarily seek innovative products that comply with halal certification standards, along with providing additional benefits such as clean ingredients, cruelty-free testing, and ethical sourcing.

Furthermore, Halal certification and evolving regulatory standards significantly impact the growth of global halal cosmetics market. Since Muslim consumers prioritize products that sync with their religious ideals and ethical beliefs, halal certification plays a critical role in instilling trust and guarantees the absence of ingredients prohibited under Islamic law, while providing top-quality products. In countries such as Indonesia, Malaysia, and Saudi Arabia, Islamic principles greatly influence consumers' purchase decisions, which further ignites the demand for halal-certified beauty products.

Millennials and Gen Z form a large proportion of the Muslim population. These consumers are more brand-conscious and primarily seek innovative products that comply with halal certification standards, along with providing additional benefits such as clean ingredients, cruelty-free testing, and ethical sourcing.

Government initiatives promoting halal-certified products are catalyzing the growth of the halal cosmetics market, especially in countries such as Indonesia which has implemented regulations making halal compliance mandatory. This is further encouraging major global players to revamp their product portfolios and tap into the key Muslim-majority markets.

For instance, in 2024, Indonesia’s Ministry of Religious Affairs’ Halal Product Assurance Organizing Body (BPJPH) stated that non-halal-certified products, including cosmetics, are mandated to indicate so on the packaging. It is now also mandatory for almost all products being sold in Indonesia to obtain Halal certification from BPJPH.

Growing Trend of Ethical Consumerism and Awareness of Product Ingredients

With mounting awareness about halal cosmetics' profound benefits, non-Muslim consumers are also showing a growing inclination towards these cruelty-free, clean products. Consumers across the globe are becoming increasingly mindful of the choices they are making, the cosmetic products they are choosing, and the broader environmental implications of their choices.

Halal cosmetics, renowned for its stringent guidelines on ingredient purity, animal welfare, and eco-friendliness, resonates well with the surging global demand for ethically sourced and sustainable products. These products, devoid of alcohol and harmful chemicals and curated with organic and skin-friendly ingredients, appeal to health-conscious consumers religiously following the clean beauty movement.

The surging affluence of consumers, coupled with a growing focus on personal care and grooming, and sustainability practices, further influence the demand for halal cosmetics. Transcending religious boundaries, halal certification is a hallmark of credibility for non-Muslim consumers globally seeking transparent products. The overlap between halal ethics and globally preached conscious consumerism has broadened the worldwide reach of halal cosmetics.

68% of consumers prioritize products with clean ingredients, while 41% of consumers stated that their clean beauty purchases were influenced by Instagram. Additionally, 60% of consumers expect brands to be transparent about ingredient sourcing, and 72% seek clear explanations of ingredient functions.

Rise of E-commerce and Social Media Marketing Propelling Market’s Growth

Ethical consumerism and awareness about halal cosmetics have been catapulted by the rising penetration of social media, influencer marketing, and digital advertising. This has led to a more informed consumer base, further bolstering brand visibility and bringing new customers into the sphere of halal cosmetics brands.

In the digital-first era, e-commerce has been a transformative driver of the global halal cosmetics market. Online platforms such as Amazon and Zalora have made online shopping seamless, enabling brands to easily tap into new audiences beyond traditional brick-and-mortar stores. At the forefront of this trend are younger generations, comprising millennials and Gen Z, who proactively leverage digital mediums for purchases.

Consumers in regions such as Europe and Australia, where access to halal-certified products was previously limited, can now purchase them online with utmost convenience. The incorporation of virtual try-on tools, personalized recommendations, and customer reviews on e-commerce platforms have led to higher adoption rates of halal-certified products globally.

By leveraging digital platforms, niche halal brands are on a leveled battlefield with established players and can cater to a surging consumer base. Cross-border e-commerce has allowed halal cosmetic brands to foray into untapped markets.

For instance, in 2023, inclusive skincare brand, Flora & Noor, became the first halal-certified brand to be sold at Ulta Beauty.

Asia-Pacific Dominates the Global Halal Cosmetics Market

Asia-Pacific holds a bigger chunk of the global halal cosmetic market. This includes countries such as Indonesia, Malaysia, India, and Pakistan, which possess a significant chunk of the world's Muslim population.

In Southeast Asia’s countries densely populated with Muslims, halal certification is not a personal choice, but a cultural and religious necessity. This further makes it paramount for brands to curate halal-certified products.

As per Civil Registry Data 2023, Islam is the largest religion in Indonesia, with 87.06% of the Indonesian population identifying themselves as Muslims. This demographic creates a strong demand for halal cosmetics in the region.

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Future Market Scenario (2025 – 2032F)

• Halal cosmetics will become a mainstream adoption, and non-Muslim consumers seeking organic and clean products will spearhead the move.
• New technological innovations will help brands expand their product lines, aligning with broader audiences.
• Global halal certification will continue to dominate the growth of the market, enhancing consumer trust and fostering easier international trade for halal cosmetic brands.
• E-commerce will play a crucial role in the market expansion of global brands.
• Regional players will disrupt the market with innovative offerings customized to local culture.

Report Scope

“Global Halal Cosmetics Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global halal cosmetics market industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2024
Historical Period	2018-2023
Forecast Period	2025-2032
Projected Growth Rate	CAGR of XX% between 2025 and 2032
Revenue Forecast in 2031	USD XX billion
Segments Covered	Product Category, Gender, End-User, Distribution Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	INGLOT Cosmetics, CLARA INTERNATIONAL BEAUTY GROUP, IVY Beauty Corporation Sdn Bhd, Martha Tilaar Group, PHB Ethical Beauty Ltd, Flora & Noor, LLC., Talent Cosmetics Co. Ltd., Kao Corporation, Believe Pte. Ltd., Ecotrail Personal Care Private Limited (Iba Cosmetics), Wardah. Or Wardah Beauty
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global halal cosmetics market has been segmented into the following categories: 

• By Product Category
• Skin Care
• Hair Care
• Nailcare
• Make-up
• Fragrances
• Bath & Body
• Others

• By Gender
• Male
• Female
• Unisex
• By End-user
  • Commercial Establishments
  • Hotels
  • Spas
  • Beauty Salons
  • Colour Cosmetics and Beauty Service Provider
  • Others
• Individual Users

• By Distribution Channel
• Online
• E-commerce Platforms
• Brand Websites
• Others
• Offline
• Specialty Stores
• Supermarkets and Hypermarkets
• Drugstores/Pharmacies
• Others
• By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

Key players Landscape and Outlook

Key players in the global halal cosmetics market are complying with the regulations related to halal cosmetics and offering a range of alternatives by cautiously taking care of the cultural sensitivity of the target audience. Given the skyrocketing demand for clean-labeled products, the global halal cosmetics market is a dynamic, opportunistic, and fruitful playground for prospective players.

In 2023, halal-certified Kao Corporation launched the “Space Shampoo Sheet”, a waterless dry shampoo designed for astronauts in zero-gravity environments. The shampoo is now available for commercial use and can easily wipe impurities.

In May 2024, the Halal Products Development Co. invested in Singapore-based Believe, a halal cosmetics company aiming to localize Saudi Arabia's cosmetic industry. The agreement includes relocating Believe’s headquarters to Saudi Arabia and setting up a local manufacturing facility.

In July 2024, Wardah Cosmetics hosted its Wadah Skinverse event in Kuala Lumpur and launched its Personalized RoboSkin technology for customized skincare.

Key Players Operating in the Global Halal Cosmetics Market are:

• INGLOT Cosmetics
• CLARA INTERNATIONAL BEAUTY GROUP
• IVY Beauty Corporation Sdn Bhd 
• Martha Tilaar Group
• PHB Ethical Beauty Ltd
• Flora & Noor, LLC. 
• Talent Cosmetics Co. Ltd. 
• Kao Corporation
• Believe Pte. Ltd.
• Ecotrail Personal Care Private Limited (Iba Cosmetics)
• Or Wardah Beauty

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• What is the current and future market size of the product/service in question globally or specific to different countries?
• How are the markets divided into different product/service segments and the market size and growth of each segment?
• What is the market potential of different product segments and their investment case?
• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
• What is the business environment and regulatory landscape specific to the product/service?

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