Global Automotive Air Purifier Market Assessment, By Type [Purifier, Ionized, Hybrid], By Portability [Portable Air Purifiers, Built-in Air Purifiers], By Technology [High-Efficiency Particulate Air Filters, Activated Carbon Filters, Ionizers, Ultraviolet Technology], By Vehicle Type [Passenger Vehicle, Commercial Vehicle], By Sales Channel [Original Equipment Manufacturer, Aftermarket], By Region, Opportunities and Forecast, 2017-2031F

Global automotive air purifier market is projected to witness a CAGR of 14.38% during the forecast period 2024-2031, growing from USD 2.01 billion in 2023 to USD 5.89 billion in 2031. Increasing awareness of air quality, rising pollution levels, and growing emphasis on health and wellness among consumers will drive the market for automotive air purifiers. The global automotive air purifier market demand is projected to rise owing to increased urbanization, rising awareness concerning vehicle emissions, the surge in the negative impact of air pollution, and the rapid customization trend. HEPA filters and activated carbon filtration technologies have upgraded the efficiency of air purifiers. Also, the app connectivity feature in automotive air purifiers allows users to customize settings such as fan speed and purification modes based on their preferences or specific conditions, driving the global market demand for automotive air purifiers. Many connected air purifiers provide notifications for filter replacements, helping users maintain optimal performance without the risk of forgetting to change filters. The convenience of controlling the air purifier via a mobile app improves overall user satisfaction, making it easier for consumers to integrate air purification into their daily routines, surging the adoption rate for automotive air purifiers globally. Consumer concern over respiratory diseases and allergies has risen. Air purifiers have become an accessory for every vehicle owner, reflecting a broader trend toward maintaining healthier environments in everyday life. Furthermore, companies in the global market are introducing new and innovative automotive air purifiers that compel automakers to integrate advanced air purifiers in the vehicle to reduce carbon emissions and protect end-user health.

In June 2024, MANN+HUMMEL International GmbH & Co. KG launched Mann-Filter FreciousPlus using nanofiber technology that can filter ultra-fine particles, pollutants, allergens, bacteria, mold, and other dangerous particles that can cause health problems. It includes Mann-Filter FreciousPlus FP38004, launched in January 2024, for the BMW 5 Series and 7 Series saloons and 5 Series Touring wagon.

Growing Awareness of Air Quality Drives the Automotive Air Purifier Market Demand

Increasing air quality awareness is a significant driver for this market, in which people have evolved to become more sensitive toward their health, pollution, and its subsequent ill effects. As the levels of pollution increase with respiratory problems and allergies, people concentrate on the air they breathe in, especially while traveling in a vehicle. Also, with the information about possible health damage from poor air quality, consumers have been empowered to take proactive steps to control the situation by installing an air purifier in a car.

Rapid urbanization has increased emissions from vehicles and industries, leading to poor air quality in cities. This further prompts consumers to invest in products that result in healthier living, like in-car air purifiers. India is the most populous country, according to the data of the air quality index (AQI) by Purelogic Labs India Pvt. Ltd. and ranks in the fourth position among the poorest AQI holders, with an average of 84 in 2023. Moreover, the country suffers from the poorest air quality during winter, with AQI as unhealthy as 217 in Delhi. In return, the move towards healthier air transforms life patterns, and a call for air purifiers in autos creates a path for consumerism and affects the market prospects. Furthermore, companies in the market are introducing highly advanced air purifiers for vehicles that promote cleaner air.

For instance, in June 2024, UNO Minda Limited launched a new line of cabin air filters in the Indian aftermarket. It is now available at leading online and offline retail stores. Cabin air filters promote cleaner air in vehicles. Particulate matter, nitrogen oxides, carbon monoxide, and volatile organic compounds infiltrate the air, posing risks to respiratory health and overall well-being. These pollutants can accumulate within vehicles, potentially exacerbating health issues for drivers and passengers alike.

Technological Advancements to Fuel the Automotive Air Purifier Market Growth

With compact designs and energy-saving capabilities, air purifiers can be installed easily into vehicles without occupying much space or consuming power. Advancements in filtration technologies, including HEPA filters, activated carbon, and ionization, have significantly improved the efficacy of air purifiers to remove pollutants, allergens, and harmful particles from inside the atmosphere of vehicles. Most contemporary air purifiers are equipped with smarter technologies, including real-time air quality monitoring and smart wireless connectivity to smartphone applications for tracking and monitoring the air quality from anywhere at any time. Nowadays, car manufacturers install advanced filtration systems in the HVAC system of vehicles to ensure clean air.

In February 2024, Lumileds Holding B.V. announced the release of the Philips GoPure GP5611 automotive air purifier, designed to clean air quickly and efficiently to reduce the transmission of airborne viruses, bacteria, and allergens. The GP5611 is USB-powered and whisper-quiet and designed to fit most vehicle cup holders. It filters the cabin air with three advanced technologies, a Philips SaniFilter Plus filter, a HESAMax filtration cartridge, and a powerful UVC light.

HEPA Filters to Dominate Market Share

High-Efficiency Particulate Air (HEPA) filters have become dominant in the automotive air purifier market as they can capture extremely small particles and allergens. It can trap up to 99.97% of particles as small as 0.3 microns, from dust and pollen to pet dander, bacteria, and viruses. This efficiency makes HEPA filters highly demanded by health-conscious consumers seeking a healthy and safe indoor air environment, driving growth in the global HEPA filter market. Increasing interest in health and wellness, coupled with growing awareness about air quality, has compelled car manufacturers to introduce HEPA filtration systems in their vehicles. Advanced HEPA filters are featured in high-end models, providing an improved in-car environment and uplifting demands from health-conscious consumers. For instance, Tesla has advertised its HEPA filter system as part of its Bioweapon Defense Mode, demonstrating the ability to provide better air quality protection.

Additionally, as regulations surrounding air quality and vehicle emissions tighten globally, car manufacturers are compelled to adopt HEPA filtration technology to meet consumer expectations and compliance standards. This trend further solidifies the dominance of HEPA filters in the automotive air purifier market, positioning them as the preferred choice for effective air purification in vehicles worldwide.

For instance, in November 2022, Hero MotoCorp Ltd. electronics consumer technology brand Qubo launched a car air purifier, a HEPA grade H13 filter. Qubo Car Air Purifier features a powerful, efficient, and fast-acting air filtration system. The unique 3-stage filtration system removes up to 125 harmful pollutants and exhaust gases through its HEPA and HESA layers, removing up to 90% of airborne pollen allergens.

North America to Dominate Automotive Air Purifier Market Share

North America dominates the share of the automotive air purifiers market for several interlinked reasons. There is a significant rise in awareness concerning health and wellness among consumers, who increasingly give preference to purified air in their cars, especially in towns where pollution levels are high. A well-developed automotive industry that introduces cutting-edge technologies, such as advanced filtration systems like HEPA filters, helps to meet increasingly demanding consumers. Moreover, regulatory frameworks in North America, especially in states such as California, enforce strict air quality standards that require adequate air purification solutions in vehicles. The presence of key automotive players and an enormously strong aftermarket for vehicle accessories further support the growth of this market. Also, with the increasing adoption of electric vehicles (EVs), which come with additional air quality features, the trend toward clean air solutions is likely to fasten up. All these factors together establish North America as the leader in the automotive air purifiers market.

For instance, in January 2023, Panasonic Automotive Systems Company of America, a subsidiary of Panasonic Holdings Corporation, an original equipment manufacturer (OEM) of automobiles and tier-one supplier of the automotive industry, announced the launch of its nanoe X portable in-vehicle air cleaner and purifier at CES 2023 in North America that provides and protects cabin air purity. This air purifier uses HEPA filters and activated carbon filtration technology to eliminate odors and stop viruses, bacteria, mold, and allergens that can be airborne and on surfaces. Removing hazardous materials ensures overall healthier driving with cleaner air for all people within the vehicle.

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Future Market Scenario (2024 – 2031F)

• With growing health concerns around air quality, the consumer is bound to look for vehicles providing clean air going ahead. In addition, consumers who are concerned about health and family safety will prefer automotive air purifiers.
• Next-generation HEPA filters, UV light purification, smart air quality monitoring, and other technologies will push the boundaries of automotive air purifiers to higher efficacy and appeal.
• The future is aligned with sustainable living by incorporating eco-friendly materials and energy-efficient air purification systems. However, consumers will demand products that are environmentally beneficial and stay value for money.

Report Scope

“Automotive Air Purifier Market Assessment, Opportunities and Forecast, 2017-2031F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global automotive air purifier market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecast between 2024 and 2031. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

Report Attribute	Details
Base Year of the Analysis	2023
Historical Period	2017-2022
Forecast Period	2024-2031
Projected Growth Rate	CAGR of 14.38% between 2024 and 2031
Revenue Forecast in 2031	USD 5.89 billion
Segments Covered	Type, Portability, Technology, Vehicle, Sales Channel
Regions Covered	North America, Europe, South America, Asia-Pacific, Middle East and Africa
Key Companies Profile	Panasonic Holdings Corporation, DENSO Corporation, Koninklijke Philips N.V., LUFTRUM 2024 (Wen & New AB.), KENT RO SYSTEMS LTD, Pure Enrichment (Bear Down Brands, LLC.), Westinghouse Electric & Manufacturing Company, LLC, Sharp Corporation, Bosch Thermotechnology Corp., VATASHI purifiers
Customization Scope	15% free report customization with purchase
Pricing and Purchase Options	Avail the customized purchase options to fulfill your precise research needs
Delivery Format	PDF and Excel through email (subject to the license purchased)

In the report, global automotive air purifier market has been segmented into the following categories: 

• By Type
  • Purifier
  • Ionized
  • Hybrid
• By Portability
  • Portable Air Purifiers
  • Built-in Air Purifiers
• By Technology
  • High-Efficiency Particulate Air Filters
  • Activated Carbon Filters
  • Ionizers
  • Ultraviolet Technology
• By Vehicle Type
  • Passenger Vehicle
  • Commercial Vehicle
• By Sales Channel
  • Original Equipment Manufacturer
  • Aftermarket
• By Region
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Key Players Landscape and Outlook

The landscape of the automotive air purifier market is highly diverse, with several major players, such as the traditional companies for automobiles, which are heavily investing in introducing advanced air purification systems in their respective vehicles. Most companies collaborate with specialist air purifier companies specializing in air quality technology. Furthermore, tech innovators and startups are entering the market with solutions that include smart technology and connecting options. Positive trends fuel market growth due to the adoption of EVs, which will elevate the demand for integrated air purification systems as consumers push more for sustainability and health. In a post-pandemic world wherein the health and wellness ecosystem is gaining increasing attention, demand for automotive air purifiers will be driven even higher by stricter global air quality regulations that force manufacturers to opt for better filtration technologies in the air.

Further enriching the offering of products for consumers will be the technological enhancements of HEPA filters, UV purification, and air quality monitoring in real time. There is potential from emerging markets such as North America, Asia-Pacific, and Latin America, where vehicle ownership is high and fast-rising. The automotive air purifier market has huge growth potential with favorable consumer demand, government support, and innovation in the race.

For instance, in January 2024, researchers at the University of Bath developed a new air purifier design utilizing FOAM3R filter technology that offers virus-stopping performance and boasts a zero harmful waste feature. The FOAM3R technology, patented by the University, is a highly adaptable disruptor for microbial, CO2, and volatile organic compound (VOC) odor removal. This innovation can be used in Automotive air purifier technology.

For instance, in January 2022, VALEO, a European automotive supplier, received a CES innovation award for its automotive air purifier that uses ultraviolet light to kill viruses and bacteria. The new air purifier is effective against microbes and other viruses. It is the world's most powerful air sterilization system.

Key Players Operating in Global Automotive Air Purifier Market are:

• Panasonic Holdings Corporation
• DENSO Corporation
• Koninklijke Philips N.V.
• LUFTRUM 2024 (Wen & New AB.)
• KENT RO SYSTEMS LTD
• Pure Enrichment (Bear Down Brands, LLC.)
• Westinghouse Electric & Manufacturing Company, LLC
• Sharp Corporation
• Bosch Thermotechnology Corp.
• VATASHI purifiers

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• What is the current and future market size of the product/service in question globally or specific to different countries?
• How are the markets divided into different product/service segments and the market size and growth of each segment?
• What is the market potential of different product segments and their investment case?
• How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
• What is the business environment and regulatory landscape specific to the product/service?

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