Aditya Birla Capital Becomes First Financial Services Firm to Join ONDC, Pioneering Digital Integration

Aditya Birla has made history by becoming the first financial services company to integrate lending, insurance, and investments on the Open Network for Digital Commerce (ONDC). This government-backed aims to create an open, interoperable e-commerce ecosystem, promoting inclusivity and accessibility in digital commerce.  

By offering personal loans, health insurance, and mutual funds through ONDC, Aditya Birla Capital simplifies financial access for consumers, eliminating the need for multiple apps. As a Wave-1 participant, the company has played a pivotal role in developing the financial services framework within ONDC, setting the foundation for future players. 

Aditya Birla Capital’s early adoption of ONDC began during its pilot phase, where its subsidiaries, Aditya Birla Finance, Aditya Birla Health Insurance, and Aditya Birla Sun Life AMC, successfully integrated credit, insurance, and investment services.  

Vishakha Mulye, CEO of Aditya Birla Capital stated, “Our integration with ONDC will enable us to reach ‘Bharat’, bridging the gaps in formal financial access and empowering underserved communities”.  ONDC CEO T. Koshy praised the partnership, calling it a “milestone in democratizing financial products”. 

Part of the USD 65 billion Aditya Birla Group, Aditya Birla Capital offers a suite of financial solutions and boasts 1470 branches, 200,000 agents, and over 55,000 employees, solidifying its nationwide presence.